Performance and Persistence of Indian Mutual Fund Industry
Akroju Sanjay1, K. Bhavana Raj2 

1Akroju Sanjay, Research Scholar, Department of Commerce & Management, KLEF (Deemed to be University) Campus: Green Fields, Vaddeswarm, Guntur District – 522 502.
2Dr. K. Bhavana Raj, Assistant Professor, Department of Management Studies, KLHBS, Hyderabad, R.R. Dist. – 500 075. 

Manuscript received on 16 March 2019 | Revised Manuscript received on 22 March 2019 | Manuscript published on 30 July 2019 | PP: 5212-5216| Volume-8 Issue-2, July 2019 | Retrieval Number: B1047078219/19©BEIESP | DOI: 10.35940/ijrte.B1047.078219
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Abstract: The Indian mutual fund industry history started in 1963. The development of the mutual funds industry in India from all the parameters like number of asset management companies, number of schemes, number of investors, and amount of fund invested in mutual funds, mutual funds played major role in the development of the country’s industrial and economic growth etc. Household sector is the key fund supplier to mutual fund industry. Household sectors saving growth rate has been raising year by year. This study address the question, has mutual fund industry succeeded in India? Indian mutual funds have not utilized complete potentiality of prospective investors. Mutual funds have succeeded and played major role in the development of industry, economy etc. in developed countries like USA and Japan. Mutual fund industry facing numbers of problems in our country like lack of investor’s awareness due to less financial literacy, investors are interested to invest in non-financial assets, available, mutual fund schemes are not catering the needs and expectations of investors, dominance of unorganized investment avenues, availability of insufficient investment advisors, etc. Based on the study and analysis suggests and recommends to overcome the challenges which are being faced by mutual funds industry in India.
Keywords: Mutual Fund, Assets Under Management (AUM), Investors, Retail Investors, Highly Networth Investors (HNI), Debt-Equity.

Scope of the Article: Performance Evaluation of Networks