The Need of Corporate Social Responsibility (CSR) Implementation in Energy Industry: Proposition Development
S. Salmi1, A. L. A. Sukur2, H. Norlena3

1S. Salmi, TNB Janamanjung Sdn Bhd, Stesen Janakuasa Sultan Azlan Shah, Manjung, Perak.
2A. L. A. Sukur, TNB Janamanjung Sdn Bhd, Stesen Janakuasa Sultan Azlan Shah, Manjung, Perak.
3H. Norlena, Universiti Utara Malaysia, Kuala Lumpur UUM.
Manuscript received on 25 June 2019 | Revised Manuscript received on 08 July 2019 | Manuscript Published on 17 July 2019 | PP: 201-207 | Volume-8 Issue-2S July 2019 | Retrieval Number: B10290782S19/2019©BEIESP
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Abstract: Paper Corporate Social Responsibility (CSR) or namely corporate sustainability program is an activity involving organization with the community, environment, workplace and marketplace. In mean time, CSR is supporting the organization to enhance the business performance. In addition, CSR as an internal organizational policy and as a business strategy which conjunction with various industries in word wide. Some organization considered CSR as form of corporate self-regulation. CSR could be as a self-regulating business model that helps a company be socially accountable by looking at several perspectives such to the organization itself, organization stakeholders, and the public. In other hand, the organization practicing CSR also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. CSR is titled to aid an organization’s mission as well as serve as a guide to what the company represents for its consumers. However, different industries have different strategy on enhancing the CSR program to suit the organization purposes. However, CSR at energy industry extends beyond its core mission. It believes in empowering the community, greening the Nation, nurturing a vibrant workplace as well as setting standards in the marketplace. Due to that, this research paper to examine the impact of CSR implementation in energy industry throughout qualitative approach in power generation industry located in Malaysia.
Keywords: Corporate Social Responsibility (CSR), Energy Industry, Sustainability.
Scope of the Article: Social Networks