Factors Influencing Consumers Intention to Use QR Code Mobile Payment – A Proposed Framework
Norazryana Mat Dawi

Norazryana Mat Dawi, Sunway University Business School, Sunway University.
Manuscript received on 24 June 2019 | Revised Manuscript received on 07 July 2019 | Manuscript Published on 17 July 2019 | PP: 114-120 | Volume-8 Issue-2S July 2019 | Retrieval Number: B10170782S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The aim of this paper is to develop a framework to determine the factors that could influence consumers’ intention to use QR Code mobile payment services. Based on extensive literature review on mobile payment adoption and Unified Theory of Acceptance of Use of Technology 2 (UTAUT2), this paper examines potential key determinants of mobile payment use in Malaysia: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, trust, perceived risk and government support. Survey questionnaires will be distributed to about 1000 mobile payment consumers in Malaysia using convenience sampling method. Data collected will be analysed using partial least equation. The findings could help business owners to understand consumers’ perception on the new technology, which could help businesses providing more functional payment systems that deliver customers’ needs.
Keywords: Mobile Payment; QR Code; Adoption; Consumer Behavior; UTAUT2.
Scope of the Article: Patterns and Frameworks