Business Autonomy through Entrepreneurship Models of People-Oriented Economy in Coastal Areas
Arie Frits Kawulur1, Ramon Arthur Ferry Tumiwab2, Merry Christie Natalia Rumagit3

1Arie Frits Kawulur, Department of Economic, Universitas Negeri Manado, Indonesia.
2Ramon Arthur Ferry Tumiwab, Department of Management Economic, Universitas Negeri Manado, Indonesia.
3Merry Christie Natalia Rumagit, Department of Economics, Universitas Negeri Manado, Indonesia.
Manuscript received on 15 October 2019 | Revised Manuscript received on 21 October 2019 | Manuscript Published on 02 November 2019 | PP: 6-16 | Volume-8 Issue-2S9 September 2019 | Retrieval Number: B10040982S919/2019©BEIESP | DOI: 10.35940/ijrte.B1004.0982S919
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Abstract: The aim of this study is to examine entrepreneurship model of people-oriented economy in business groups in coastal areas to have autonomy in order to increase business income. The research method utilized in this study was the experimental method with one group pretest-posttest experiment design. Respondents in this study are 112 people from 14 business groups on the coast of North Minahasa Regency, North Sulawesi Province which were selected via purposive sampling technique. The analysis technique of the research employs a two-difference test with a t-test. The results exhibited that there were significant differences before and after entrepreneurial training based on people-oriented economy. This research reveals that there is an increase in knowledge, attitudes and skills of the members of the business groups in terms of economic potential of Natural Resources at sea and coast, Product-making technology based on local potential, Innovation and “Mapalus” Culture.
Keywords: Business Autonomy, Human Resources, Natural Resources, Product Technology, Innovation, and “Mapalus” Culture.
Scope of the Article: Social Sciences