A Study on Perceiver Determinants to Influence the E-Commerce Purchase for Branded Laptop
V. Suresh1, G. Venugopalan2, S. Jeyabalan3, A. Lakshman Kumar4
1Dr V Suresh, Assistant Professor, Faculty of Management, SRM Institute of Science and Technology, (Tamil Nadu) India.
2Dr. G. Venugopalan, Assistant Professor, Faculty of Management, SRM Institute of Science and Technology, (Tamil Nadu) India.
3Mr S Jeyabalan, Assistant Professor, Dept. Of Computer Science Engineering., Anand Institute of Higher Technology, Chennai. (Tamil Nadu) India.
4A Lakshman Kumar, M. Tech., Teaching Assistant, Faculty of Management, SRM Institute of Science and Technology, (Tamil Nadu) India.
Manuscript received on 11 April 2019 | Revised Manuscript received on 19 May 2019 | Manuscript published on 30 May 2019 | PP: 495-499 | Volume-8 Issue-1, May 2019 | Retrieval Number: A5288058119/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The rapid development of Information Technology (IT) has lead to increase the sales of branded laptop/notebooks across the world. According to Gartner’s total shipments of PC’s worldwide reported the amount of around 290 million units in 2015 and the top PC sellers were Lenovo, HP, Dell Apple and Asus. This study analyses the branded laptop on e-commerce only. This study measured that there are nineteen features which influence consumers’ laptop purchase decisions on e-commerce. I trust that these websites would not do anything intentional that prejudice the user of branded laptop, It is short time period of home delivery facility of branded laptop, It is easy to cancel orders of branded laptop online, It is easy to return the products of branded laptop back through online websites, I don’t have to pay extra charges to branded laptops, I feel my personal information won’t be leaked out when i order branded laptop online, I will receive the products of branded laptop on time as detailed out at website, I am very much satisfied at the availability of genuine shipper and product details of branded laptop in E-commerce site, It is very easy to access all type of information about laptop brand through social media, E-commerce is very easy to purchase the laptop brand than traditional, E-commerce takes minimum time to search the laptop brands than traditional channels, the quality trust of accuracy and reliability of information about laptop brands, I trust in purchasing a branded laptop through ecommerce websites, I will get what i ordered through an ecommerce websites, It is very easy to purchase laptop brands via E-commerce, It is very easy to share and guide information about laptop brand via social media, It is very easy to open the information about laptop brands at communities, It is very easy to communicate quickly with groups about laptop brands via social media and It is very easy to announce their views to the users of laptop brands at social media. Based on data collected from 824 branded laptop buyers on e-commerce at Chennai city, exploratory factor analysis were analyzed the perceivers’ determinants to impact the e-commerce purchase for laptop brand on e-commerce at Chennai city.
Keywords: Laptop Brands, Electronic-Commerce and Perceiver Determinants
Scope of the Article: E-Commerce