Proliferation of Market Share of Hydraulic Excavators and Wheel Loaders in the Stone Crusher Segment by Strategic Decisions
Pyla Venkata Ganesh Naga Hanuma Akhil1, Madiraju Supraja2, Y P Deepthi3, Raghavendra Ravi Kiran K4
1Mr. Pyla Venkata Ganesh Naga Hanuma Akhil, Senior technical sales/marketing Engineer at GMMCO Limited (Caterpillar Inc. dealer), a part of CK Birla group of industries.
2Ms. Supraja Madiraju , Senior technical service engineer at GMMCO Limited (Caterpillar Inc. dealer), a part of the CK Birla group of industries.
3Mr. Raghavendra Ravi Kiran K , Assistant Professor in the Department of Mechanical Engineering at Amrita University, Bangalore, India.
4Ms. Y P Deepthi, Assistant Professor in the Department of Mechanical at Amrita University, Bangalore, India.
Manuscript received on April 02, 2020. | Revised Manuscript received on April 21, 2020. | Manuscript published on May 30, 2020. | PP: 947-951 | Volume-9 Issue-1, May 2020. | Retrieval Number: A2163059120/2020©BEIESP | DOI: 10.35940/ijrte.A2163.059120
Open Access | Ethics and Policies | Cite | Mendeley
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In today’s business scenario, technology plays an important role in any industry. Construction Equipment and the mining industry play a major role in the success of any developing country. These machines and crushers facilitated the construction companies with equipment and material for completion of major government projects such as the Kaleswaram Lift irrigation scheme project evaluating 1.2 Lakh crores and ongoing projects like Polavaram project with 48 open gates. In this paper, end to end survey has been implemented by deliberate fieldwork to stone crushers and quarries with a questionnaire analyzing the technical disparities of machines, premium and non-premium market share and various mining industries in Stone crushers segment. The calculations of the data collected have been graphically represented. The paper also gives a detailed view of the marketing strategies to be adopted for the sale of Excavators and Wheel Loaders in stone crushers. In this study, the sale of Excavators and Wheel loaders at different locations of Telangana state has been investigated and optimized. The data collected from different districts were analyzed using Porter’s Generic strategies and an action plan is derived which will be used to enhance the market share of the company.
Keywords: Crushers, Excavators, Wheel Loaders, Suppliers.
Scope of the Article: Hydraulic Engineering