Factors Which Influence the Consumers to Show Stickiness Towards Online Food Delivering Provider
Nihal M P1, Soni Vivek2
1Nihal M P, 2ndyear Student, Department of Management, Amrita Vishwa Vidyapeetham, Kollam, India.
2Soni Vivek, Assistant Professor, Department of Management, Amrita Vishwa Vidyapeetham, Kollam, India.
Manuscript received on 01 April 2019 | Revised Manuscript received on 06 May 2019 | Manuscript published on 30 May 2019 | PP: 978-984 | Volume-8 Issue-1, May 2019 | Retrieval Number: A2104058119/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The project involves finding out the factors which influence the consumers to not switch from one food delivery to another provider of online food delivery applications. As the changes happen in technology consumer buying behaviour and loyalty factors had changed a lot and were unpredictable to guess. The study deals with understanding the perception of consumers towards online food delivery application and also the reasons for not switch from one food delivery to another provider of online food delivery. The research helped to gain in depth about various parameters the consumers expect from an online food delivery application. The factors influence by the customers to not switch from provider of online food delivery application are web page or application configuration of the providers, offers, web openness that availing the services, which would make the customer believe that they are very important to the company. The suggestions put up by the consumers are to ensure that they will not switch the provider unless they find out some serious issues. Majority of the consumers never switch the food providers.
Keywords: Online Food Delivery Application, Switch. Technology Impact
Scope of the Article: E-Commerce