Consumers Satisfaction towards Organic Food Products in Coimbatore
M. Aarthi1, S. Balusamy2
1M. Aarthi, Assistant Professor, Department of Commerce, Sri Krishna Adithya College of Arts and Science, Coimbatore.
2Dr. S. Balusamy, Principal, KPR College of Arts,Science and Research, Arasur, Coimbator
Manuscript received on April 02, 2020. | Revised Manuscript received on April 15, 2020. | Manuscript published on May 30, 2020. | PP: 388-390 | Volume-9 Issue-1, May 2020. | Retrieval Number: A1607059120/2020©BEIESP | DOI: 10.35940/ijrte.A1607.059120
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers’ attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations
Keywords: Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.
Scope of the Article: e-Commerce