The Development of an i-Branding Software for Asian Local Products
Zulhamri Abdullah*, Department of Communication, Faculty of Modern Language and Communication, University Putra Malaysia, Serdang, Malaysia.
Manuscript received on May 18, 2020. | Revised Manuscript received on May 27, 2020. | Manuscript published on May 30, 2020. | PP: 2596-2599 | Volume-9 Issue-1, May 2020. | Retrieval Number: A1521059120/2020©BEIESP | DOI: 10.35940/ijrte.A1521.059120
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: As Asian local research prototypes which are now stepping into a new dimension of globalization, a structural benchmarking standard needs to be produced to show its real capabilities to formulate a unique brand identity, which is reputably regarded worldwide. Some of the issues faced among scientists are insufficient knowledge about branding, lack of awareness about branding, incompetencies of brand quality, and vague in managing brand structure concerning to commercialize their patterns in the marketplace. The solution of this research project will offer to develop i-branding software as proof of concept by emphasizing brand positioning for local Asian products in the context of Internet branding. This research project will reveal the status and standard of Asian research brands and prototypes as well as how we can project and sustain glocal reputation by improving Asian business in a highly competitive business environment as this software is developed by emphasizing on tangible values such as logo, name dan color and also intangible benefits such as emotion, chic, and moral. It is also considered Asian cultural diversity in understanding Asian market conditions; it can be differentiated from other branding software in the existing market. The focal point of this project is bridging product branding to corporate branding. It is among the first branding software will be developed to cater to the Asian market.
Keywords: Branding, Reputation, Asian Market.
Scope of the Article: Software Product Lines