Confirmatory Model of the Workplace Creativity in Higher Education
Muhammad Azeem1, Leonardo Jose Mataruna-Dos-Santos2, Rabeb Ben Abdallah Moalla3, Muhammad Musa Kaleem4
1Muhammad Azeem, College of Business Administration – American University in the Emirates, UAE.
2Leonardo Jose Mataruna-Dos-Santos, College of Business Administration – American University in the Emirates, UAE.
3Rabeb Ben Abdallah Moalla, College of Business Administration – American University in the Emirates, UAE.
4Muhammad Musa Kaleem, Federal Urdu University, Islamabad, Pakistan.

Manuscript received on 17 April 2019 | Revised Manuscript received on 23 May 2019 | Manuscript published on 30 May 2019 | PP: 2888-2898 | Volume-8 Issue-1, May 2019 | Retrieval Number: A1460058119/19©BEIESP
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Abstract: This study has identified the key factors of workplace creativityin the higher educational institution. Previous studies have provided evidence of the positive correlation between the performance level of students and employees. Researchers in past studies have also discussed the close association between favorable cultural conditions and workforce performance. One of such conditions is the culture of creativity and innovation. Many institutions are unable to perform due to lack of motivation among employees to exercise creativity in their work. Current study has identified twelve key visible practices among employees in the higher educational institutions from the past literature. These indicators were then employed to factor out four latent constructs including: presence of challenge in job, motivation to take up the challenging tasks, freedom and flexibility in doing job, and availability of enough resources to experiment.Data was collected from 191 employees in eight institutions of higher education in UAE by using creativity scale questionnaire. Exploratory factor analysis was initially employed to verify the structure of the proposed path model, and then relationships between indicators and underlying contracts were tested in the confirmatory factor analysis.Findings show that leadership role is an important element for the development of creative practices among employees which provoke innovative approach in jobs.This will motivate employees to face the challenges and find creative solutions. The study provides valuable information to the leaders in higher educational institutions and policymakers about the importance of the cultural factors which could be used as an indicator identifying presence or absence of workplace creativity and innovation.
Keywords: Creativity, Innovation, Experimentation, Workplace Challenges

Scope of the Article: Smart Learning and Innovative Education Systems