Framing Media Ethics: Repercussions in the Neo-liberal Culturescape
Simi Varghese

Simi Varghese, Associate Professor, Department of Journalism, Prajyoti Niketan College, Pudukad (Kerala), India.
Manuscript received on 20 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 1201-1204 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A12130581C219/2019©BEIESP
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Abstract: Modern mediascaperepletes with infotainment, videos, audios, ideas, news aggregating sites etc.Jon Tusa, the former Head of BBC opines, ‘today’s media-dense world has more choice, less diversity, more information, less knowledge and more gratification with less satisfaction.’ Truly, from sunrise to sunset our worlds are filled with sights and sounds of the mass media. This brings forth negative repercussions on audience behaviour. The true objectives of ideal journalism have been thrown to the winds. Sensationalism and crass commercialization have become the order of the day. MoJo (Mobile Journalism) and Augmented Reality have revolutionized the media industry. The advent of Social Media too has added its mite to the whole conundrum. Modern social system force populace to depend more on various forms of media. This dependency depends on the division of the labour and increasing role specialization. People’s affinity towards media is more during social upheavals and turns of fortune.But press as the Fourth Estate would help the nation builders to make India a modern, powerful, industrial state. Only then can India garner support and respect from the world community. It is high time India waged a war in the cultural realm of the country. A value-oriented media fraternity is the need of the hour rather than a market-oriented media culture. The whole media edifice has to be fortified by framing a concrete code of ethics for media practitioners. My paper unravels the ethical dilemma faced by media personnel and suggests an ideal modus operandi for journalists in a highly neo-liberalisedculturescape.
Keywords: Conundrum, MoJo, Augmented Reality, Framing, Neo-liberal.
Scope of the Article: Social Sciences