Behavioral Approach of Stock Market Investment – with Special Reference to Retail Investors in UAE
S. Edmund Christopher

S. Edmund Christopher, Associate Professor and Dean of Academic Affairs, Emirates College for Management and Information Technology ECMIT, Dubai, UAE.
Manuscript received on 19 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 1066-1070 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A11830581C219/2019©BEIESP
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Abstract: Business risk can be of Systematic and unsystematic. Efficient alludes to that part of complete inconstancy of the arrival brought about by basic variables influencing the costs of all securities alike through affordable, political, social elements. Unsystematic alludes to that bit of the arrival caused because of interesting variables identifying with that firm or industry. For instance these risks are classified as Business Risk, Financial Risk, and Management Risk.While reducing risk in investment, Investors will get more benefit and also their attitudes towards equity investment will increase to some extent level. In this study, the researchers made an attempt to understand the attitude of investors towards their investment in stock market particularly equity investment. For this purpose a structured questionnaire was constructed by the researchers after having a consultation with experts in the field of research and stock market.
Keywords: Attitude, Equity Investment, Stock Market, Individual Investors.
Scope of the Article: Agent-Based Auctions and Marketplaces