Problems and Prospects of Mango Marketing in India(Related to Krishna District)
Sravanthi Yadav.K1, T. Uma Maheswara Rao2

1Sravanthi Yadav. K, Research Scholar, Management, Guntur (Andhra Pradesh), India.
2Prof. T. Uma Maheswara Rao, Registrar, Kluniversity, Guntur (Andhra Pradesh), India.
Manuscript received on 06 June 2019 | Revised Manuscript received on 30 June 2019 | Manuscript Published on 04 July 2019 | PP: 923-927 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A11700681S419/2019©BEIESP
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Abstract: It is a well known fact that India is a well known economy which depends highly on agricultural sector, and India’s climatic conditions favour the cultivation of Mangoes. Even though India has lion’s share in the growth and cultivation of the fruit, it still has huge challenges that are dragging it from soaring high, like the fertilizer problem, lack of awareness and education regarding modern methods of cultivation irrigation. These challenges must be strategically mitigated in order to encourage the farming community in the future. Encouraging research in this area is a very welcoming change as the future and young generations involve themselves to mitigate the problems using their intellectual capacity and the government implementing their suggestions. In this study both primary and secondary data are taken into consideration, Convenience sample variables are used. Data s analysed using Ms excel and SPSS software Package.
Keywords: Mango Cultivation Industry, India, Problems, Prospects.
Scope of the Article: Marketing and Social Sciences