Data is Oil for Startup Initiative in India
Poojitha Bheemanapally1, Madhubabu Pasula2, Mahendran Botlagunta3

1Poojitha Bheemanapally, University College of Engineering & Technology for Women, Kakatiya University, Warangal (Telangana), India.
2Madhubabu Pasula, Balaji Institute of Pharmaceutical Sciences, Narsampet Rural (Telangana), India.
3Mahendran Botlagunta, Department of Biotechnology, Koneru Lakshmaiah Education Foundation, KL Deemed to be University, Guntur (Andhra Pradesh), India.
Manuscript received on 06 June 2019 | Revised Manuscript received on 30 June 2019 | Manuscript Published on 04 July 2019 | PP: 892-895 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A11640681S419/2019©BEIESP
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Abstract: India is one of the best place to initiate startups it is due to the fact that India is the second most populous country and is equivalent to 17.74% of the total world population. Prior to invest money on startup it is good to analyze business analytics about the startup. In this paper, we discuss startup in food sector. To identify a suitable food item for startup in food sector, we used google trends to identify frequently searched food item by web users across India between 2004 and 2017. Data was retrieved on quarterly basis from various regions and R statistical package was used to determine the statistical significance of the data. Results showed that, one keyword search unable to differentiate the difference in search rank index between food items. On the other hand, multiple comparisons over one keyword data search showed two different clusters, pizza and biryani form one cluster and dosa and idli form another cluster. Pizza and biryani cluster showed higher search rank index over another cluster. Data visualization revealed that pizza, and biryani was the most frequent search interests of the web users related to foods in India. Taken together, we believe that the pizza and biryani business activities are flourishing and continue to flourish over other foods in India.
Keywords: Pizza, Biryani, Idli, Dosa, Food Interests.
Scope of the Article: Data Base Management System