Transformational Leadership and Rhetoric Competencies for Organizational Success: Analysis of Jack’s Rhetoric
Ruba El Hawi

Ruba El Hawi, Department of Business Administration, Faculty of Business, Isra University, Amman, Jordan.
Manuscript received on 18 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 892-896 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A11530581C219/2019©BEIESP
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Abstract: The topic of leadership style has attracted considerable attention from both academics and practitioners. Contemporary theories about leadership argue that the psychological make-up of leaders can reflect their leadership style within their organizations. In other words, understanding leaders’ charisma would lead to an understanding of their influential actions. Charisma can be equated with transformational or inspiring behavior and both concepts play major roles in an organization’s success. Transformational leaders are able to influence others through their behavior and their speech, using a high style of speech to produce a sense of attraction and admiration. Their language and rhetoric can play an essential role at the organizational level. In this article, we aim to focus on leaders’ speeches in contemporary dialogue, trying to determine their leadership style. We selected Jack’s (an acknowledged charismatic leader) rhetoric as seen in one of his speeches, aiming to analyze and highlight the link between rhetoric and transformational behavior. Possible conclusions may be that leaders’ rhetoric can determine their leadership style, determining an organization’s success. The research will conclude a number of key theoretical and practical implications that may emphasize the crucial role of leadership rhetoric for the prospects and development of an organization, which may be a key to success and innovation; it will help managers understand how to inspire employees through their speech for the benefit of the organization and society.
Keywords: Rhetoric, Transformational Behavior, Organizations’ Performance.
Scope of the Article: Social Sciences