Technology Enabled Admission Process in Indian Higher Education
Krishnamoorthy A1, Srimathi H2
1Krishnamoorthy A, Associate Dean, E&I SASTRA Deemed University, India.
2Srimathi H, Assistant Director Admission, SRM Institute of Science and Technology, India.
Manuscript received on 05 April 2019 | Revised Manuscript received on 11 May 2019 | Manuscript published on 30 May 2019 | PP: 951-957 | Volume-8 Issue-1, May 2019 | Retrieval Number: A1134058119/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The advent of computer and internet technologies presents demanding and refreshing challenges in the higher education scenario. Unlike the earlier decades, access to every aspect about the institution and its ambience are available digitally, which can be accessed by the prospective students and other stakeholders. Digital revolution in recent years has enabled the students to opt for an institution of their choice among the widest choices presented at the tip of the finger. This paper presents the avenues of utilization of the available technologies to influence the prospective students as well as the other stakeholders, facilitate and enhance not only the student enrolment and engagement in Indian higher education but also the associated activities such as marketing, branding, recruitment etc.
Index Terms: Admission, Digital Marketing, Entrance Examination, Counseling.
Scope of the Article: Mobile Enabled Learning Systems and Tools