An Exploratory Study to Gauge the Youth’s Perception about the Usage of Mobile Apps for Shopping
Neha Gupta1, Deepali Bhatnagar2
1Neha Gupta, Research Scholar, Amity Business School, Amity University, Jaipur (Rajasthan), India.
2Dr. Deepali Bhatnagar, Associate Professor, Amity Business School, Amity University, Jaipur (Rajasthan), India.
Manuscript received on 15 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 425-436 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10700581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Keywords: Consumer perception, Gender Differnces, Mobile-based Marketing and Regional Differences.
Scope of the Article: Mobile Agents