The Model of Communication Behavior and Social Identity Construction Veiled Women Wahdah Islamiyah Members Trought Communication Experience Carrying Out Professional Work in Makassar City of South Sulawesi
Andi Vita Sukmarini1, Lukiati Komala Erdinaya2, Hanny Hafiar3, Asep Nursobah4

1Andi Vita Sukmarini, Faculty of Economics and Social Sciences Universitas Fajar Makassar.
2Lukiati Komala Erdinaya, Faculty of Communication Science Universitas Padjadjaran Bandung.
3Hanny Hafiar, Faculty of Communication Science Universitas Padjadjaran Bandung.
4Asep Nursobah, Faculty of Dakwah and Tarbiyah Universitas Islam Negeri Sunan Gunung Djati Bandung.
Manuscript received on 25 April 2019 | Revised Manuscript received on 08 May 2019 | Manuscript Published on 17 May 2019 | PP: 243-249 | Volume-8 Issue-1S May 2019 | Retrieval Number: A10360581S19/2019©BEIESP
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Abstract: This research is expected to be able to explain how a veiled woman communicates and interacts in the world of work. So that it will produce a model of communication behavior and the formation of social identity through the communication experience of women who are veiled in Wahdah Islamiyah members who they get when interacting in the profession of work in the city of Makassar. This study will use a qualitative approach with a phenomenological study methodology in which data collection is done through in-depth interviews with observations and documentation studies. Research informants were determined by purposive sampling with the consideration of being directly involved in various activities carried out by informants, namely veiled women members of Wahdah Islamiyah who were working in the profession in the city of Makassar. The research location was the Makassar branch of the Wahdah Islamiyah DPP office and several businesses and workplaces from informants in the Makassar City area. The results of this study indicate that there are two models of communication behavior among women with veils from Wahdah Islamiyah members in the world of work. The behavioral model is a model of active internal pious and active pious behavior where both are interconnected created by understanding the religion, organization and communication experience gained by veiled women members of Wahdah Islamiyah. The active piety that they apply in the world of work as well as in society they certainly get in the communication experience received in the past both positive and negative experiences and lead them to better conditions in the future.
Keywords: Communication Behavior, Social Identity, Veiled Women.
Scope of the Article: Construction Economics