OTC (Over the Counter) Pharma Products: A Study on the Behavior of Consumers with Special Reference to Chennai.
Aashiek Cheriyan1, S. Tamilarasi2

1Aashiek Cheriyan, Department of Commerce, SRM Institute of Science & Technology, Kanchipuram (Tamil Nadu), India.
2Dr. S. Tamilarasi, Department of Commerce, SRM Institute of Science & Technology, Kanchipuram (Tamil Nadu), India.
Manuscript received on 13 June 2019 | Revised Manuscript received on 09 July 2019 | Manuscript Published on 17 July 2019 | PP: 155-158 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10280581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: India is well known for its medical sciences and its rich tradition in the field of Medicines. Centuries ago most of the health-related issues was solved either by self or through the advice of family & friends. But, due to the urbanization hospitals, doctors and pharmacies came into the picture. As per the studies 70% of the patients doesn’t buy the medicines prescribed by the doctors. And moreover, people don’t approach a physician for the common ailments saving the physicians time as well as that of the patients. This is where OTC pharma products comes into the picture. Consumers behavior keeps on changing due to various factors which cannot be predicted by the marketers. So, the manufacturing industries in all the fields observes their consumers keenly to avoid missing their market share. Based upon the consumers tastes and preferences the industries irrespective of all the fields keeps on updating their products or comes up with a new product in order to be unique in the minds of the consumer. This paper tries to study about the pharma products which are sold without having any prescriptions and the consumers buying behavior on OTC pharma products in Chennai. The data was collected from 100 respondents using Primary survey method.
Keywords: OTC Pharma Products, Consumer buying behavior.
Scope of the Article: Social Sciences