The Influence Information Technology Capabilities and Differentiation on the Competitiveness of Online Culinary SMEs
Nizar Alam Hamdani1, Galih Abdul Fatah Maulani2

1Nizar Alam Hamdani, Universitas Garut, Indonesia.
2Galih Abdul Fatah Maulani, Universitas Garut, Indonesia.
Manuscript received on 23 April 2019 | Revised Manuscript received on 06 May 2019 | Manuscript Published on 17 May 2019 | PP: 146-150 | Volume-8 Issue-1S May 2019 | Retrieval Number: A10200581S19/2019©BEIESP
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Abstract: Culinary business is emerging due to the increasing demand for it, especially in big cities. There is a new behavioral trend that nowadays people tend to order food, rather than to cook at home, as they are busy with their works. This behavior is amplified by the advance of technology and Internet. This behavior poses an opportunity, and at the same time, a threat to culinary SMEs. This study investigated information technology capability of SMEs and differentiation in increasing competitiveness of online culinary SMEs. The unit of analysis in this study was online culinary SMEs in West Java, Indonesia. The study was conducted using an explanatory survey method. The samples were 90 online culinary SMEs selected purposively. Based on PLS-SEM analysis, it was revealed that the surviving SMEs are the ones with information technology and differentiation. These capabilities improved their competitiveness.
Keywords: Information Technology Capability, Differentiation, Competitiveness.
Scope of the Article: Information Retrieval