Blockchain Marketing through Social Media Surges the Economic Growth of India
G. Rathnakar

Dr. G. Rathnakar, Associate Professor, Department of Management, Kakatiya Institute of Technology & Science Autonomous, Warangal (Telangana), India.
Manuscript received on 02 June 2019 | Revised Manuscript received on 27 June 2019 | Manuscript Published on 04 July 2019 | PP: 78-81 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A10150681S419/2019©BEIESP
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Abstract: The objective of the study is to magnitude the social media in blockchain marketing, dealing with their business partners and how they reaches to millions of potential customers, and highlight how blockchain can affect social media marketing. So, as blockchain impacts the global economy, what effects does it have on social media advertising? And offer the recommendations to the society while working with the social media. Change is inevitable; cut throat competition has shrunk the profit margin but the monopoly. To take the product or services at global level, traditional approach is not enough; we look for innovative and creative idea to reach millions to register our product or services in their mind and blockchain helps to take a big leap in the world of digital marketing. Technology companies have come up with novel idea of connecting the people. Users started registering and getting connected with others having same interest, demography and various professions or hobbies. This networking ultimately expanded in to a huge circle, a big family with different taste and interest. Now, using such a huge network, to penetrate the brand and idea of promoting the product/services or feedback or demand or quality or need or want of the people came in existence. Showing their needs and wants made the supplier to rethink about their product and services and in turn it has immensely increased the brand value, goodwill and most important the bigger customer base and customer loyalty. This is a platform for any individual or SME or corporate to present new ideas and reach to millions with not much investment as compare to traditional approach, which is much more expensive affairs.
Keywords: Social Media, Blockchain Marketing, Growth Factor, Social Media Technology, SME, Internet Relay Chat, Bulletin Board Systems.
Scope of the Article: Marketing and Social Sciences