Psychological Antecedents and Impulsive Buying in Online Shopping
Pallavi Mathur1, S. S. Bhakar2
1Pallavi Mathur, Research Scholar SOS, Department of Management, Jiwaji University, Gwalior (M.P), India.
2Dr. S. S. Bhakar, Director, Prestige Institute of Management, Gwalior (M.P), India.
Manuscript received on 02 June 2019 | Revised Manuscript received on 27 June 2019 | Manuscript Published on 04 July 2019 | PP: 15-18 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A10040681S419/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Impulse buying or also called unplanned purchase is the behavior of the person in which the person is not planning something in shopping. Consumers who do impulse buying do not think to buy a particular brand or product. Online shopping or online retailing is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over the Internet without an intermediary service. The main objective of this study is to determine the relationship between website design, promotional approaches, and usage of credit and debit cards to do impulse buying while shopping online. Non probability technique was used to select the sample. The study was causal and effect in nature with survey method used as a tool for data collection. The overall sample size for the current study was 200 respondents. This study provides insights for customer impulse buying behavior in online shopping. The result of study shows there is positive relation between psychological antecedents and impulse buying.
Keywords: Impulse Buying, Online Shopping, Psychological Antecedents, Website Usage.
Scope of the Article: Online Learning Systems