Marketing Potential of Halal Food Products
S. H. Supaat1, N. Z. Nizam2

1S. H. Supaat, Faculty of Technology Management & Technopreneurship, Universiti Teknikal Malaysia Melaka.
2N. Z. Nizam, Department of Technology Management & Technopreneurship, Technopreneurship, Universiti Teknikal Malaysia Melaka.
Manuscript received on 25 May 2019 | Revised Manuscript received on 12 June 2019 | Manuscript Published on 26 June 2019 | PP: 156-161 | Volume-8 Issue-1S5 June 2019 | Retrieval Number: A00290681S519/2019©BEIESP
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Abstract: Through the idea of Halal Park, Halal Industry Development Corporation (HDC) has kept on helping the legislature in the improvement of the halal business in Malaysia, notwithstanding assuming a job in the acknowledgment of the fantasy of Malaysia as a halal center point world and understand the nation’s potential as a worldwide halal reference focus. This is on the grounds that organizations and organizations are essential in creating nations, especially in the monetary development and make employments for the network when all is said in done. Socioeconomic institutions such as the market that ensure human welfare is a concept that is emphasized in Islam. But in Malaysia too few studies regarding the setting of benchmarks and guidelines for the verification and certification of halal global and strategic alliances and resource sharing capabilities in the global halal market.
Keywords: Halal Industry, Potential For Halal Foods, Halal Reference, Factors Affecting, Networking.
Scope of the Article: Marketing and Social Sciences