Influence of Investors’ Preference towards SBI Mutual Fund in Chennai City
M. Rajesh
Dr. M. Rajesh, Assistant Professor, Department of Commerce, A.M. Jain College, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 158-160 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10231284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1023.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In India, the savings from individual households contribute a large share in the capital appreciation. There are various ways such as purchase of real assets, Shares, stocks and securities in which the savings can be invested. Mutual Funds play a predominant role in collecting the funds from small investors and invest in balanced portfolio of securities. Investors have completely different outlook while they choose of investing in a specific avenue. The primary objective of investor is to safeguard his saving in safer and liquid investment opportunity taking into account his anticipation and his risk tolerance capacity. Hence, an attempt is made to identify the preferential attitude of investors and its influence on SBI mutual fund schemes taking into account social economic individual saving habit, social, economic, individual savings pattern and the level of confidence on investment schemes.
Keywords: Risk Appetite, liquidity, Return on Investment, Asset Management Company.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning