Consumer Perception: Factors Influencing E-Banking Services Towards Private Sector Banks In Tiruchirappalli District
S. Kavitha1, B. Mathivanan2
1Dr. S. Kavitha, Asst Prof in Department of Commerce St. Joseph’s college of Arts and Science for Women, Tamil Nadu India.
2Dr. B. Mathivanan, Professor and Head Department of Commerce MGR Arts and Science College Tamil Nadu India.
Manuscript received on May 25, 2020. | Revised Manuscript received on June 29, 2020. | Manuscript published on July 30, 2020. | PP: 759-765 | Volume-9 Issue-2, July 2020. | Retrieval Number: B3885079220/2020©BEIESP | DOI: 10.35940/ijrte.B3885.079220
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In olden days customers were transacting money through traditional banking. Traditional banking is the process of handling with common bank transactions like making withdrawals and deposits in a bank that maintains a physical location. In traditional banking system, the customer can contact the staff for their transactions. These include opening a new account, check deposit, withdrawing funds and applying for a loan etc. The main feature of traditional banking is the customer can ask their queries and clarify their doubts immediately to the staff who is working in the bank. After a big boon in the banking industry, banks realized that the rising popularity of the World Wide Web involves consumers using the Internet to access their bank account and to undertake the banking transactions. From the bank’s perspective, the online banking platform provides low-cost channel for both transactions and building relationships.
Keywords: Easy Access, Convenience, Quick transfer, Money saving.