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S. No
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Volume-8 Issue-4S3, December 2019, ISSN: 2277-3878 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication |
Page No.
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1.
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Authors:
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P. Aasish Nahar |
1-4
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Paper Title:
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The Effect of Social Network on Retail Buying Behaviour in Chennai City |
| 2. |
Authors:
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N. Jannifer Rani, Anli Suresh |
5-9 |
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Paper Title:
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The Impact of Behavioral Finance on Credit Card Users in Chennai City |
| 3. |
Authors:
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T. S. Bhuvaneswari, A. Anis Akthar Sulthana Banu |
10-13 |
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Paper Title:
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Customer Contentment in E-retailing of Millennial Generation in Chennai City |
| 4. |
Authors:
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G. Abarna, R. Shanthi |
14-17 |
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Paper Title:
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Upliftment of OTC Medicines Towards Innovative Marketing Strategies |
| 5. |
Authors:
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Srinidhi P, Khavi Priya B |
18-21 |
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Paper Title:
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Usage of Tax Saving Instruments Among Individual Assesses |
| 6. |
Authors:
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R. Sugumari |
22-24 |
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Paper Title:
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Consumer Satisfaction on Health Drinks with Specific to Horlicks in Vellore City |
| 7. |
Authors:
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C. B. Pavithra, A. C. Ranganayaki |
25-31 |
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Paper Title:
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Factors Influencing Customers’ Adoption of Online Banking Services (with Special Reference to NEFT, RTGS, IMPS) |
| 8. |
Authors:
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K. Shruthi, Tamilarasi. M |
32-36 |
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Paper Title:
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Blockchain Technology in India – Challenges and Opportunities |
| 9. |
Authors:
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J. Priscilla Sasi, P. Arul |
37-39 |
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Paper Title:
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Difference of Watermarking & Steganography |
| 10. |
Authors:
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Keerthika. R, Anli Suresh |
40-44 |
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Paper Title:
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Role of Public Sector Bank in Financial Inclusion of Low or Middle Income Group in Chennai |
| 11. |
Authors:
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J. M. Jaffar Sadiq |
45-50 |
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Paper Title:
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An Examination to Advance / Develop Organization Citizenship Behavior |
| 12. |
Authors:
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R. Samundeswari |
51-52 |
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Paper Title:
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Challenges Faced by the Employees towards Industrial Relations at V.O.Chidambaranar Port Trust, Thoothukudi |
| 13. |
Authors:
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V. Sathyavathi, R. Angayarkanni |
53-56 |
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Paper Title:
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Impact of Workplace Wellness in Influencing Job Satisfaction of IT Employees in Chennai |
| 14. |
Authors:
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Chandrakala M, HH Ramesha |
57-60 |
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Paper Title:
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Rural Micro Finance and Women’s Empowerment - with Reference to Bangalore Region |
| 15. |
Authors:
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P. Barani Kumari, A. Hemalatha |
61-65 |
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Paper Title:
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Perception towards Artificial Intelligence in Human Resources Management Practices –with Reference to IT Companies in Chennai |
| 16. |
Authors:
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Victoria Henry |
66-69 |
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Paper Title:
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Role of Artificial Intelligence in Social Media Marketing |
| 17. |
Authors:
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S. Manikandan |
70-73 |
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Paper Title:
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Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization |
| 18. |
Authors:
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D. Abraham Pradeep, B. Anbazhagan |
74-76 |
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Paper Title:
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Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers |
| 19. |
Authors:
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Devaki Shetty, Saraswathi Moorthy |
77-80 |
|
Paper Title:
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Customers Online Shopping Experience - Comparison Among Amazon, Flipkart & Snapdeal |
| 20. |
Authors:
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Keerthana Y. H., T. K. Avvai Kothai |
81-86 |
|
Paper Title:
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Employee Engagement Strategies in Software Companies in Chennai |
| 21. |
Authors:
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Sharmila V. |
87-89 |
|
Paper Title:
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Transfiguration of Saving and Spending Habits of College Students Ascribed to Internet Banking |
| 22. |
Authors:
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Mallika S, Ramya T R, Shobana T |
90-92 |
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Paper Title:
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Asset Reconstruction in Banking Industry |
| 23. |
Authors:
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Hannah Fredrick, J. Salomi Backia Jothi |
93-98 |
|
Paper Title:
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Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions |
| 24. |
Authors:
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A. Martina |
99-103 |
|
Paper Title:
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Challenges Faced by Organisations in Providing Employer - Sponsored Child Care Facilities |
| 25. |
Authors:
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Minothi J., J. Arul Suresh |
104-108 |
|
Paper Title:
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An Exploration of the Various Dimensions of Organisational Citizenship Behaviour |
| 26. |
Authors:
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Sree Akshara Mithran, J. Sulaiman |
109-112 |
|
Paper Title:
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Cashless Economy in India - Public Attitude and Perception in Chennai |
| 27. |
Authors:
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S. Dhanalakshmi, K. Komalavalli, R. Hemalatha |
113-116 |
|
Paper Title:
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The Cashless Economy and its Effects Among the Salaried Employees in Chennai City |
| 28. |
Authors:
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Gayathri T N |
117-120 |
|
Paper Title:
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Digital India and Cashless Economy: towards $5 Trillion Indian Economy |
| 29. |
Authors:
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Hannah Fredrick, Joy Christy Hemema |
121-125 |
|
Paper Title:
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Significance of Retention Strategies in Business Services Sector |
| 30. |
Authors:
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S. Ramya, T. K. Avvai Kothai |
126-129 |
|
Paper Title:
|
Customer Satisfaction towards Paytm Mobile Wallet - with Special Reference to Working Women in Chennai City |
| 31. |
Authors:
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V.Sangeetha, K. Chandra, R. Tiffany, S. Eswaralakshmi, E. Shiney Janet |
130-133 |
|
Paper Title:
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Attitude of Staff Working in Primary Health Centres with Special Reference to Thoothukudi District |
| 32. |
Authors:
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Catakam Keshika, G. Jabarethina |
134-138 |
|
Paper Title:
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Emotional Touch Points as a Predictor of Service Quality in a Tertiary Care Hospital, Chennai |
| 33. |
Authors:
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P. Pandian |
139-140 |
|
Paper Title:
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Consumer Preferences towards FMCG in Rural Areas in Sivagangai District |
| 34. |
Authors:
|
P. Vimala |
141-144 |
|
Paper Title:
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Customers Satisfaction towards Housing Finance of Commercial Banks in Chennai City |
| 35. |
Authors:
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Deepika Upadhyay, Lisa Bardhan, Anand Mishra, Miklesh Prasad Yadav |
145-150 |
|
Paper Title:
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Debt Equity Mix & Financial Performance: Evidence from Indian IT Sector |
| 36. |
Authors:
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M. Theboral Victoriya, R. Angayarkanni |
151-154 |
|
Paper Title:
|
EI and WLB Effects in Performance of Women Employees in IT Companies at Chennai |
| 37. |
Authors:
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Gowtham Ramkumar, S. Chitra |
155-157 |
|
Paper Title:
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Role of Goods and Services Tax in India’s Economic Development |
| 38. |
Authors:
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M. Rajesh |
158-160 |
|
Paper Title:
|
Influence of Investors’ Preference towards SBI Mutual Fund in Chennai City |
| 39. |
Authors:
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S. Sangeetha |
161-166 |
|
Paper Title:
|
Purchase Intention of Consumers towards Smart Phones in Thiruvallur District |
| 40. |
Authors:
|
C. Thangamani, J. Srinivasan |
167-171 |
|
Paper Title:
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Present Prominence of the Electronic Wallets in India |
| 41. |
Authors:
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Kishore Raaj Suresh, K. Lavanya Latha |
172-177 |
|
Paper Title:
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Using Social Media as an E-Commerce Medium: Determinants of Technology Acceptance to Use E-Commerce via Social Media |
| 42. |
Authors:
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Sankara Narayanan. K |
178-182 |
|
Paper Title:
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An Economic Analysis of Non-Performing Assets of Banks in India |
| 43. |
Authors:
|
R. Uma |
183-185 |
|
Paper Title:
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Users’ Experience towards the Use of Mobile Applications |
| 44. |
Authors:
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V. Kuppulakshmi, S. Manikandan, M. Kavitha |
186-189 |
|
Paper Title:
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Knowledge Management - a Fostering Tool for Parallel Outlines among Public & Private Sector Banks |
| 45. |
Authors:
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S. Habeeb Ur Rahaman |
190-192 |
|
Paper Title:
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Factual Video Advertisements in Facebook |
| 46. |
Authors:
|
S. Sangeetha, G. Sundharavadivel |
193-196 |
|
Paper Title:
|
Absenteeism of Employees in a BPO Company |
| 47. |
Authors:
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K. Padmavathi, S. Geethalakshmi, G. Sundharavadivel |
197-199 |
|
Paper Title:
|
Retention of Employees at a Private Sector Small Bank, Chennai |
| 48. |
Authors:
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D. K. Hemamalini, G. Sundharavadivel |
200-204 |
|
Paper Title:
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Effectiveness of HR Policy in ITES at Chennai |
| 49. |
Authors:
|
C. P. Senthil Kumar, M. Karthiga Priya |
205-208 |
|
Paper Title:
|
The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry |
| 50. |
Authors:
|
C. P. Senthil Kumar, H. Krupanandhan |
209-212 |
|
Paper Title:
|
Determinants of Work Life Balance Among Women in Chennai City |
| 51. |
Authors:
|
V. R. Neeraja, M. Nirmala Mohan |
213-218 |
|
Paper Title:
|
Relationship Between Brand Engagement and Social Media Marketing |
| 52. |
Authors:
|
M. Shanmugavel, B. Devamaindan |
219-224 |
|
Paper Title:
|
Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services |
| 53. |
Authors:
|
P. Libia, N. Swarnalatha, M. Jeevitha Kumari |
225-227 |
|
Paper Title:
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Impact of Knowledge Management and Organisation Accomplishment - with Reference to College‟s in Chennai City |
| 54. |
Authors:
|
A. Rajalakshmi |
228-231 |
|
Paper Title:
|
Impact of Brand Equity on Television in Chennai City |
| 55. |
Authors:
|
M. Abirami |
232-236 |
|
Paper Title:
|
Customer E-Satisfaction Towards E-Retailing Services in Salem City |
| 56. |
Authors:
|
M. Kavitha, T. Punitha |
237-243 |
|
Paper Title:
|
Performance Management – an Operative Instrument for Effective Decision Making |
| 57. |
Authors:
|
Lavanya V., S. Chitra |
244-248 |
|
Paper Title:
|
Social Entrepreneurship in Digital Age for Both Quality Pace for Economic Development |
| 58. |
Authors:
|
Chhaya Wadhwa, Ruchi Malik, J. Satpathy |
249-252 |
|
Paper Title:
|
Personality, (NEURO) Trust and LMX in Information Apportionment |
| 59. |
Authors:
|
Khadeeja Bilquees A., Deepa Ittimani Tholath |
253-255 |
|
Paper Title:
|
The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention |
| 60. |
Authors:
|
S. Sridhar |
256-260 |
|
Paper Title:
|
Leadership Role in Making Effective use of Innovation in Industry 4.0 |
| 61. |
Authors:
|
N. Jeeva |
261-263 |
|
Paper Title:
|
The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai |
| 62. |
Authors:
|
V. Bhuvaneswari |
264-266 |
|
Paper Title:
|
Employee Retention in Selected Export Companies in Chennai |
| 63. |
Authors:
|
A. Anuradha |
267-269 |
|
Paper Title:
|
Job Satisfaction among Women Working in Night Shift in Chennai City |
| 64. |
Authors:
|
J. Johnson Pandian |
270-273 |
|
Paper Title:
|
Entrepreneurial Training Effectiveness with Special Reference to District Industrial Centre, Thiruvallur |
| 65. |
Authors:
|
Shobha Edward |
274-277 |
|
Paper Title:
|
Employee Morale in Selected IT Companies in Chennai City |
| 66. |
Authors:
|
Wilson Paul |
278-280 |
|
Paper Title:
|
Customer Perception Towards Online Shopping in Chennai City |
| 67. |
Authors:
|
R. Devi |
281-283 |
|
Paper Title:
|
Competency Level of Employees at Automobiles Industry Chennai |
| 68. |
Authors:
|
K. Lalithakameswari |
284-286 |
|
Paper Title:
|
Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai |
| 69. |
Authors:
|
G. Maheswari, Justin Thomas Philip |
287-289 |
|
Paper Title:
|
Usage of Digital Payments – Pre and Post Demonetization |
| 70. |
Authors:
|
K. B. Praveen, S. Tamilarasi |
290-292 |
|
Paper Title:
|
Competency Mapping of Employee with Special Reference to Unitech Plasto Components Pvt. Ltd, Chennai |
| 71. |
Authors:
|
K. Shyamala, R. Subhasri |
293-297 |
|
Paper Title:
|
Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai |
| 72. |
Authors:
|
M. Kavitha, S. Navin Kumar |
298-302 |
|
Paper Title:
|
Influence of Educational Welfare Measures with References to Government and Aided School Students in Chennai |
| 73. |
Authors:
|
S. Asaithambi, V. K. Somasundaram |
303-305 |
|
Paper Title:
|
Quality of Leadership and its Impact on Productivity of an Organisation (with Special Reference to N. M. Compusys Private Limited) |
| 74. |
Authors:
|
S. Anitha |
306-308 |
|
Paper Title:
|
Performance Appraisal of Employees in IT Industries in Chennai City |
| 75. |
Authors:
|
V. R. Palanivelu, N. Chandrasekar |
309-311 |
|
Paper Title:
|
Entrepreneurial Skill Development in Disadvantaged Group of Entrepreneurs |
| 76. |
Authors:
|
R. Purushothaman |
312-315 |
|
Paper Title:
|
Customers' Perception Towards Mobile Banking with Reference to Chennai City |
| 77. |
Authors:
|
A. Jayabal |
316-318 |
|
Paper Title:
|
Protagonist and Choice of Digitalization of Administration Amenities in Rightful and Viable Change of Country Finances |
| 78. |
Authors:
|
S. Sujatha |
319-322 |
|
Paper Title:
|
Brand Reputation in Indian Marketing Environment |
| 79. |
Authors:
|
R.M. Duraiarasan, M. Ramila |
323-328 |
|
Paper Title:
|
Application of Goods and Services Tax (GST) in India (with Reference to Perception of Consumer in Chennai City) |
| 80. |
Authors:
|
J. Justin Rayappa, Caroline Clement |
329-332 |
|
Paper Title:
|
Dissection of Predominant Sectors in NIFTY 50 |
| 81. |
Authors:
|
Ritu Kothiwal, Abinaya Rajiyan |
333-337 |
|
Paper Title:
|
Major Currency Pairs: Forex Market |
| 82. |
Authors:
|
J. Mahalakshmi, K. Umadevi |
338-345 |
|
Paper Title:
|
Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF |
| 83. |
Authors:
|
S. Sangeetha, R. Shanthi |
346-349 |
|
Paper Title:
|
Transformational Leadership and Innovative Strategies Influencing Startup Performance |
| 84. |
Authors:
|
S. Thirumal |
350-353 |
|
Paper Title:
|
Customer's Usage of Cashless Banking Services -with Special Reference to Puducherry (U.T) |
| 85. |
Authors:
|
Sandhya.S, Viji Vijayan, Hari Sundar Govindaraman |
354-358 |
|
Paper Title:
|
Customer Service Quality Practice in District Co-Operative Bank - with Reference to Thiruvananthapuram District Cooperative Bank |
| 86. |
Authors:
|
S. Bhavaneswari, P. Jagadeesan, P. Balaji |
359-362 |
|
Paper Title:
|
Relationship of Emotional Intelligence, Workplace Spirituality and Performance |
| 87. |
Authors:
|
S. Archana Bai, T. Vimala |
363-368 |
|
Paper Title:
|
Consequences on Consumption of Packaged Drinking Water |
| 88. |
Authors:
|
S. Jayalakshmi, P. Balaji |
369-374 |
|
Paper Title:
|
Social Skills Acquisition Among Engineering and Management Research Scholars |
| 89. |
Authors:
|
R. Bhagyalakshmi, M. Priyanka |
375-379 |
|
Paper Title:
|
The Effect of Practices of Green Human Resource Management Based on Teaching Faculties in Chennai City |
| 90. |
Authors:
|
A. Shamim Banu, G. Sundharavadivel |
380-382 |
|
Paper Title:
|
Influence of Work Life Balance (WLB) on Organisational Performance |
| 91. |
Authors:
|
O.S. Vedavalli, M. Venkatramaraju |
383-385 |
|
Paper Title:
|
Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies |
| 92. |
Authors:
|
K. Bhavani Selvi |
386-388 |
|
Paper Title:
|
Role of Digital Marketing on Buying Behaviour of Youth |
| 93. |
Authors:
|
S. Saravanakumar, R. Kiruba Shankari |
389-391 |
|
Paper Title:
|
Petrol Price: Pre & Post Goods and Services Tax (GST) in India |
| 94. |
Authors:
|
Chaitanya Kalidindi, P Girijasri |
392-394 |
|
Paper Title:
|
Women Entrepreneurship in Global perspective with Reference to India |
| 95. |
Authors:
|
B. Ramesh, P. Suvarchala Devi |
395-397 |
|
Paper Title:
|
Financial Soundness of Housing Finance Companies: Application of Altman Z- Score Model |
| 96. |
Authors:
|
K. Raghavendra, N. Sreekanth, P. Swamy |
398-400 |
|
Paper Title:
|
Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access |
| 97. |
Authors:
|
S.Srikanth, G. Harish Kumar |
401-403 |
|
Paper Title:
|
Emergency Protection System for Women |
| 98. |
Authors:
|
Dbk kamesh, S. Venkateswarlu, K.V. Subba lakshmi |
404-406 |
|
Paper Title:
|
Vision-Based Security System |
| 99. |
Authors:
|
Kanakadurgabella, Mamatha Sure |
407-412 |
|
Paper Title:
|
Secured Data Sharing in Supply Chain of Food Safety using Block Chain |
| 100. |
Authors:
|
Geeta Sai Sruthi, A. Prakash, P. Padmaja, D.B.K. Kamesh |
413-417 |
|
Paper Title:
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The Belief of World Records Fusion and its Software to Cyber Protection |
| 101. |
Authors:
|
M Srinivas Reddy, Kanaka Durga B, A Damodar |
418-424 |
|
Paper Title:
|
Improving the Performance of the Prediction by Machine Learning Algorithms |
| 102. |
Authors:
|
T.Madhulatha, Gowri |
425-430 |
|
Paper Title:
|
Super-Resolution using Anchored Neighborhood Regression |
| 103. |
Authors:
|
Sudha Vemaraju, Anand Bethapudi |
431-438 |
|
Paper Title:
|
Does Consumer‟s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing |
| 104. |
Authors:
|
Ch. V. L. L. Kusuma Kumari, S.Suman Babu |
439-444 |
|
Paper Title:
|
A Absolute Method of Worklife Balance in Public Sector and Private Sector Banks of Hyderabad (Urban) and Hyderabad (Rural) Regions |
| 105. |
Authors:
|
P. Sridhar, N. Roopalatha |
445-449 |
|
Paper Title:
|
The Impact of Technology in the Field of Accounting in Small and Medium Enterpresis |
| 106. |
Authors:
|
Laxmi Palamarthi, C.Murali Krishna |
450-453 |
|
Paper Title:
|
A Classical Scheme of AES algorithm using Cipher key |
| 107. |
Authors:
|
K.Raghavendra, N.Sreekanth, P.Swamy |
454-456 |
|
Paper Title:
|
Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access |
| 108. |
Authors:
|
A.Damodar, C.Rajeev, M.Srinivas Reddy |
457-459 |
|
Paper Title:
|
Privacy Preserving In Data Mining with No Data Loss with a Combinational Scheme |
| 109. |
Authors:
|
Velpula Sundara Ratnam |
460-462 |
|
Paper Title:
|
Exploration of System Performance of Quantum Cryptography in Network Security |
| 110. |
Authors:
|
K. Kumara Swamy, P. Manikandan |
463-468 |
|
Paper Title:
|
A Scheme to Detect Wormhole attack, Applications and Examination of Routing Protocols in Wireless Sensor Network |
| 111. |
Authors:
|
Aarthi. K |
469-475 |
|
Paper Title:
|
Unification of Password Encryption |
| 112. |
Authors:
|
A. Sreenivas |
476-478 |
|
Paper Title:
|
SHGs in BIHAR – A Examination of Their Saving Behavior and Saving Products |
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