Volume-8 Issue-4S3 Version Download 202 File Size 4.00 KB Create Date December 18, 2019 Download S. No Volume-8 Issue-4S3, December 2019, ISSN: 2277-3878 (Online) Published By: Blue Eyes Intelligence Engineering & Sciences Publication Page No. 1. Authors: P. Aasish Nahar 1-4 Paper Title: The Effect of Social Network on Retail Buying Behaviour in Chennai City 2. Authors: N. Jannifer Rani, Anli Suresh 5-9 Paper Title: The Impact of Behavioral Finance on Credit Card Users in Chennai City 3. Authors: T. S. Bhuvaneswari, A. Anis Akthar Sulthana Banu 10-13 Paper Title: Customer Contentment in E-retailing of Millennial Generation in Chennai City 4. Authors: G. Abarna, R. Shanthi 14-17 Paper Title: Upliftment of OTC Medicines Towards Innovative Marketing Strategies 5. Authors: Srinidhi P, Khavi Priya B 18-21 Paper Title: Usage of Tax Saving Instruments Among Individual Assesses 6. Authors: R. Sugumari 22-24 Paper Title: Consumer Satisfaction on Health Drinks with Specific to Horlicks in Vellore City 7. Authors: C. B. Pavithra, A. C. Ranganayaki 25-31 Paper Title: Factors Influencing Customers’ Adoption of Online Banking Services (with Special Reference to NEFT, RTGS, IMPS) 8. Authors: K. Shruthi, Tamilarasi. M 32-36 Paper Title: Blockchain Technology in India – Challenges and Opportunities 9. Authors: J. Priscilla Sasi, P. Arul 37-39 Paper Title: Difference of Watermarking & Steganography 10. Authors: Keerthika. R, Anli Suresh 40-44 Paper Title: Role of Public Sector Bank in Financial Inclusion of Low or Middle Income Group in Chennai 11. Authors: J. M. Jaffar Sadiq 45-50 Paper Title: An Examination to Advance / Develop Organization Citizenship Behavior 12. Authors: R. Samundeswari 51-52 Paper Title: Challenges Faced by the Employees towards Industrial Relations at V.O.Chidambaranar Port Trust, Thoothukudi 13. Authors: V. Sathyavathi, R. Angayarkanni 53-56 Paper Title: Impact of Workplace Wellness in Influencing Job Satisfaction of IT Employees in Chennai 14. Authors: Chandrakala M, HH Ramesha 57-60 Paper Title: Rural Micro Finance and Women’s Empowerment - with Reference to Bangalore Region 15. Authors: P. Barani Kumari, A. Hemalatha 61-65 Paper Title: Perception towards Artificial Intelligence in Human Resources Management Practices –with Reference to IT Companies in Chennai 16. Authors: Victoria Henry 66-69 Paper Title: Role of Artificial Intelligence in Social Media Marketing 17. Authors: S. Manikandan 70-73 Paper Title: Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization 18. Authors: D. Abraham Pradeep, B. Anbazhagan 74-76 Paper Title: Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers 19. Authors: Devaki Shetty, Saraswathi Moorthy 77-80 Paper Title: Customers Online Shopping Experience - Comparison Among Amazon, Flipkart & Snapdeal 20. Authors: Keerthana Y. H., T. K. Avvai Kothai 81-86 Paper Title: Employee Engagement Strategies in Software Companies in Chennai 21. Authors: Sharmila V. 87-89 Paper Title: Transfiguration of Saving and Spending Habits of College Students Ascribed to Internet Banking 22. Authors: Mallika S, Ramya T R, Shobana T 90-92 Paper Title: Asset Reconstruction in Banking Industry 23. Authors: Hannah Fredrick, J. Salomi Backia Jothi 93-98 Paper Title: Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions 24. Authors: A. Martina 99-103 Paper Title: Challenges Faced by Organisations in Providing Employer - Sponsored Child Care Facilities 25. Authors: Minothi J., J. Arul Suresh 104-108 Paper Title: An Exploration of the Various Dimensions of Organisational Citizenship Behaviour 26. Authors: Sree Akshara Mithran, J. Sulaiman 109-112 Paper Title: Cashless Economy in India - Public Attitude and Perception in Chennai 27. Authors: S. Dhanalakshmi, K. Komalavalli, R. Hemalatha 113-116 Paper Title: The Cashless Economy and its Effects Among the Salaried Employees in Chennai City 28. Authors: Gayathri T N 117-120 Paper Title: Digital India and Cashless Economy: towards $5 Trillion Indian Economy 29. Authors: Hannah Fredrick, Joy Christy Hemema 121-125 Paper Title: Significance of Retention Strategies in Business Services Sector 30. Authors: S. Ramya, T. K. Avvai Kothai 126-129 Paper Title: Customer Satisfaction towards Paytm Mobile Wallet - with Special Reference to Working Women in Chennai City 31. Authors: V.Sangeetha, K. Chandra, R. Tiffany, S. Eswaralakshmi, E. Shiney Janet 130-133 Paper Title: Attitude of Staff Working in Primary Health Centres with Special Reference to Thoothukudi District 32. Authors: Catakam Keshika, G. Jabarethina 134-138 Paper Title: Emotional Touch Points as a Predictor of Service Quality in a Tertiary Care Hospital, Chennai 33. Authors: P. Pandian 139-140 Paper Title: Consumer Preferences towards FMCG in Rural Areas in Sivagangai District 34. Authors: P. Vimala 141-144 Paper Title: Customers Satisfaction towards Housing Finance of Commercial Banks in Chennai City 35. Authors: Deepika Upadhyay, Lisa Bardhan, Anand Mishra, Miklesh Prasad Yadav 145-150 Paper Title: Debt Equity Mix & Financial Performance: Evidence from Indian IT Sector 36. Authors: M. Theboral Victoriya, R. Angayarkanni 151-154 Paper Title: EI and WLB Effects in Performance of Women Employees in IT Companies at Chennai 37. Authors: Gowtham Ramkumar, S. Chitra 155-157 Paper Title: Role of Goods and Services Tax in India’s Economic Development 38. Authors: M. Rajesh 158-160 Paper Title: Influence of Investors’ Preference towards SBI Mutual Fund in Chennai City 39. Authors: S. Sangeetha 161-166 Paper Title: Purchase Intention of Consumers towards Smart Phones in Thiruvallur District 40. Authors: C. Thangamani, J. Srinivasan 167-171 Paper Title: Present Prominence of the Electronic Wallets in India 41. Authors: Kishore Raaj Suresh, K. Lavanya Latha 172-177 Paper Title: Using Social Media as an E-Commerce Medium: Determinants of Technology Acceptance to Use E-Commerce via Social Media 42. Authors: Sankara Narayanan. K 178-182 Paper Title: An Economic Analysis of Non-Performing Assets of Banks in India 43. Authors: R. Uma 183-185 Paper Title: Users’ Experience towards the Use of Mobile Applications 44. Authors: V. Kuppulakshmi, S. Manikandan, M. Kavitha 186-189 Paper Title: Knowledge Management - a Fostering Tool for Parallel Outlines among Public & Private Sector Banks 45. Authors: S. Habeeb Ur Rahaman 190-192 Paper Title: Factual Video Advertisements in Facebook 46. Authors: S. Sangeetha, G. Sundharavadivel 193-196 Paper Title: Absenteeism of Employees in a BPO Company 47. Authors: K. Padmavathi, S. Geethalakshmi, G. Sundharavadivel 197-199 Paper Title: Retention of Employees at a Private Sector Small Bank, Chennai 48. Authors: D. K. Hemamalini, G. Sundharavadivel 200-204 Paper Title: Effectiveness of HR Policy in ITES at Chennai 49. Authors: C. P. Senthil Kumar, M. Karthiga Priya 205-208 Paper Title: The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry 50. Authors: C. P. Senthil Kumar, H. Krupanandhan 209-212 Paper Title: Determinants of Work Life Balance Among Women in Chennai City 51. Authors: V. R. Neeraja, M. Nirmala Mohan 213-218 Paper Title: Relationship Between Brand Engagement and Social Media Marketing 52. Authors: M. Shanmugavel, B. Devamaindan 219-224 Paper Title: Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services 53. Authors: P. Libia, N. Swarnalatha, M. Jeevitha Kumari 225-227 Paper Title: Impact of Knowledge Management and Organisation Accomplishment - with Reference to College‟s in Chennai City 54. Authors: A. Rajalakshmi 228-231 Paper Title: Impact of Brand Equity on Television in Chennai City 55. Authors: M. Abirami 232-236 Paper Title: Customer E-Satisfaction Towards E-Retailing Services in Salem City 56. Authors: M. Kavitha, T. Punitha 237-243 Paper Title: Performance Management – an Operative Instrument for Effective Decision Making 57. Authors: Lavanya V., S. Chitra 244-248 Paper Title: Social Entrepreneurship in Digital Age for Both Quality Pace for Economic Development 58. Authors: Chhaya Wadhwa, Ruchi Malik, J. Satpathy 249-252 Paper Title: Personality, (NEURO) Trust and LMX in Information Apportionment 59. Authors: Khadeeja Bilquees A., Deepa Ittimani Tholath 253-255 Paper Title: The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention 60. Authors: S. Sridhar 256-260 Paper Title: Leadership Role in Making Effective use of Innovation in Industry 4.0 61. Authors: N. Jeeva 261-263 Paper Title: The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai 62. Authors: V. Bhuvaneswari 264-266 Paper Title: Employee Retention in Selected Export Companies in Chennai 63. Authors: A. Anuradha 267-269 Paper Title: Job Satisfaction among Women Working in Night Shift in Chennai City 64. Authors: J. Johnson Pandian 270-273 Paper Title: Entrepreneurial Training Effectiveness with Special Reference to District Industrial Centre, Thiruvallur 65. Authors: Shobha Edward 274-277 Paper Title: Employee Morale in Selected IT Companies in Chennai City 66. Authors: Wilson Paul 278-280 Paper Title: Customer Perception Towards Online Shopping in Chennai City 67. Authors: R. Devi 281-283 Paper Title: Competency Level of Employees at Automobiles Industry Chennai 68. Authors: K. Lalithakameswari 284-286 Paper Title: Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai 69. Authors: G. Maheswari, Justin Thomas Philip 287-289 Paper Title: Usage of Digital Payments – Pre and Post Demonetization 70. Authors: K. B. Praveen, S. Tamilarasi 290-292 Paper Title: Competency Mapping of Employee with Special Reference to Unitech Plasto Components Pvt. Ltd, Chennai 71. Authors: K. Shyamala, R. Subhasri 293-297 Paper Title: Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai 72. Authors: M. Kavitha, S. Navin Kumar 298-302 Paper Title: Influence of Educational Welfare Measures with References to Government and Aided School Students in Chennai 73. Authors: S. Asaithambi, V. K. Somasundaram 303-305 Paper Title: Quality of Leadership and its Impact on Productivity of an Organisation (with Special Reference to N. M. Compusys Private Limited) 74. Authors: S. Anitha 306-308 Paper Title: Performance Appraisal of Employees in IT Industries in Chennai City 75. Authors: V. R. Palanivelu, N. Chandrasekar 309-311 Paper Title: Entrepreneurial Skill Development in Disadvantaged Group of Entrepreneurs 76. Authors: R. Purushothaman 312-315 Paper Title: Customers' Perception Towards Mobile Banking with Reference to Chennai City 77. Authors: A. Jayabal 316-318 Paper Title: Protagonist and Choice of Digitalization of Administration Amenities in Rightful and Viable Change of Country Finances 78. Authors: S. Sujatha 319-322 Paper Title: Brand Reputation in Indian Marketing Environment 79. Authors: R.M. Duraiarasan, M. Ramila 323-328 Paper Title: Application of Goods and Services Tax (GST) in India (with Reference to Perception of Consumer in Chennai City) 80. Authors: J. Justin Rayappa, Caroline Clement 329-332 Paper Title: Dissection of Predominant Sectors in NIFTY 50 81. Authors: Ritu Kothiwal, Abinaya Rajiyan 333-337 Paper Title: Major Currency Pairs: Forex Market 82. Authors: J. Mahalakshmi, K. Umadevi 338-345 Paper Title: Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF 83. Authors: S. Sangeetha, R. Shanthi 346-349 Paper Title: Transformational Leadership and Innovative Strategies Influencing Startup Performance 84. Authors: S. Thirumal 350-353 Paper Title: Customer's Usage of Cashless Banking Services -with Special Reference to Puducherry (U.T) 85. Authors: Sandhya.S, Viji Vijayan, Hari Sundar Govindaraman 354-358 Paper Title: Customer Service Quality Practice in District Co-Operative Bank - with Reference to Thiruvananthapuram District Cooperative Bank 86. Authors: S. Bhavaneswari, P. Jagadeesan, P. Balaji 359-362 Paper Title: Relationship of Emotional Intelligence, Workplace Spirituality and Performance 87. Authors: S. Archana Bai, T. Vimala 363-368 Paper Title: Consequences on Consumption of Packaged Drinking Water 88. Authors: S. Jayalakshmi, P. Balaji 369-374 Paper Title: Social Skills Acquisition Among Engineering and Management Research Scholars 89. Authors: R. Bhagyalakshmi, M. Priyanka 375-379 Paper Title: The Effect of Practices of Green Human Resource Management Based on Teaching Faculties in Chennai City 90. Authors: A. Shamim Banu, G. Sundharavadivel 380-382 Paper Title: Influence of Work Life Balance (WLB) on Organisational Performance 91. Authors: O.S. Vedavalli, M. Venkatramaraju 383-385 Paper Title: Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies 92. Authors: K. Bhavani Selvi 386-388 Paper Title: Role of Digital Marketing on Buying Behaviour of Youth 93. Authors: S. Saravanakumar, R. Kiruba Shankari 389-391 Paper Title: Petrol Price: Pre & Post Goods and Services Tax (GST) in India 94. Authors: Chaitanya Kalidindi, P Girijasri 392-394 Paper Title: Women Entrepreneurship in Global perspective with Reference to India 95. Authors: B. Ramesh, P. Suvarchala Devi 395-397 Paper Title: Financial Soundness of Housing Finance Companies: Application of Altman Z- Score Model 96. Authors: K. Raghavendra, N. Sreekanth, P. Swamy 398-400 Paper Title: Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access 97. Authors: S.Srikanth, G. Harish Kumar 401-403 Paper Title: Emergency Protection System for Women 98. Authors: Dbk kamesh, S. Venkateswarlu, K.V. Subba lakshmi 404-406 Paper Title: Vision-Based Security System 99. Authors: Kanakadurgabella, Mamatha Sure 407-412 Paper Title: Secured Data Sharing in Supply Chain of Food Safety using Block Chain 100. Authors: Geeta Sai Sruthi, A. Prakash, P. Padmaja, D.B.K. Kamesh 413-417 Paper Title: The Belief of World Records Fusion and its Software to Cyber Protection 101. Authors: M Srinivas Reddy, Kanaka Durga B, A Damodar 418-424 Paper Title: Improving the Performance of the Prediction by Machine Learning Algorithms 102. Authors: T.Madhulatha, Gowri 425-430 Paper Title: Super-Resolution using Anchored Neighborhood Regression 103. Authors: Sudha Vemaraju, Anand Bethapudi 431-438 Paper Title: Does Consumer‟s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing 104. Authors: Ch. V. L. L. Kusuma Kumari, S.Suman Babu 439-444 Paper Title: A Absolute Method of Worklife Balance in Public Sector and Private Sector Banks of Hyderabad (Urban) and Hyderabad (Rural) Regions 105. Authors: P. Sridhar, N. Roopalatha 445-449 Paper Title: The Impact of Technology in the Field of Accounting in Small and Medium Enterpresis 106. Authors: Laxmi Palamarthi, C.Murali Krishna 450-453 Paper Title: A Classical Scheme of AES algorithm using Cipher key 107. Authors: K.Raghavendra, N.Sreekanth, P.Swamy 454-456 Paper Title: Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access 108. Authors: A.Damodar, C.Rajeev, M.Srinivas Reddy 457-459 Paper Title: Privacy Preserving In Data Mining with No Data Loss with a Combinational Scheme 109. Authors: Velpula Sundara Ratnam 460-462 Paper Title: Exploration of System Performance of Quantum Cryptography in Network Security 110. Authors: K. Kumara Swamy, P. Manikandan 463-468 Paper Title: A Scheme to Detect Wormhole attack, Applications and Examination of Routing Protocols in Wireless Sensor Network 111. Authors: Aarthi. K 469-475 Paper Title: Unification of Password Encryption 112. Authors: A. Sreenivas 476-478 Paper Title: SHGs in BIHAR – A Examination of Their Saving Behavior and Saving Products https://www.ijrte.org/wp-content/uploads/2021/02/IJRTE-Logo-W-300x252.png 0 0 IJRTE Journal https://www.ijrte.org/wp-content/uploads/2021/02/IJRTE-Logo-W-300x252.png IJRTE Journal2019-12-18 10:50:392021-12-29 10:49:44Volume-8 Issue-4S3