Volume-8 Issue-4S3

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S. No

 Volume-8 Issue-4S3, December 2019, ISSN: 2277-3878 (Online)
Published By: Blue Eyes Intelligence Engineering & Sciences Publication

Page No.

1.

Authors:

 P. Aasish Nahar

1-4

Paper Title:

 The Effect of Social Network on Retail Buying Behaviour in Chennai City
2.

Authors:

 N. Jannifer Rani, Anli Suresh 5-9

Paper Title:

 The Impact of Behavioral Finance on Credit Card Users in Chennai City
3.

Authors:

 T. S. Bhuvaneswari, A. Anis Akthar Sulthana Banu 10-13

Paper Title:

 Customer Contentment in E-retailing of Millennial Generation in Chennai City
4.

Authors:

 G. Abarna, R. Shanthi 14-17

Paper Title:

 Upliftment of OTC Medicines Towards Innovative Marketing Strategies
5.

Authors:

 Srinidhi P, Khavi Priya B 18-21

Paper Title:

 Usage of Tax Saving Instruments Among Individual Assesses
6.

Authors:

 R. Sugumari 22-24

Paper Title:

 Consumer Satisfaction on Health Drinks with Specific to Horlicks in Vellore City
7.

Authors:

 C. B. Pavithra, A. C. Ranganayaki 25-31

Paper Title:

 Factors Influencing Customers’ Adoption of Online Banking Services (with Special Reference to NEFT, RTGS, IMPS)
8.

Authors:

 K. Shruthi, Tamilarasi. M 32-36

Paper Title:

 Blockchain Technology in India – Challenges and Opportunities
9.

Authors:

 J. Priscilla Sasi, P. Arul 37-39

Paper Title:

 Difference of Watermarking & Steganography
10.

Authors:

 Keerthika. R, Anli Suresh 40-44

Paper Title:

 Role of Public Sector Bank in Financial Inclusion of Low or Middle Income Group in Chennai
11.

Authors:

 J. M. Jaffar Sadiq 45-50

Paper Title:

 An Examination to Advance / Develop Organization Citizenship Behavior
12.

Authors:

 R. Samundeswari 51-52

Paper Title:

 Challenges Faced by the Employees towards Industrial Relations at V.O.Chidambaranar Port Trust, Thoothukudi
13.

Authors:

 V. Sathyavathi, R. Angayarkanni 53-56

Paper Title:

 Impact of Workplace Wellness in Influencing Job Satisfaction of IT Employees in Chennai
14.

Authors:

 Chandrakala M, HH Ramesha 57-60

Paper Title:

 Rural Micro Finance and Women’s Empowerment - with Reference to Bangalore Region
15.

Authors:

 P. Barani Kumari, A. Hemalatha 61-65

Paper Title:

 Perception towards Artificial Intelligence in Human Resources Management Practices –with Reference to IT Companies in Chennai
16.

Authors:

 Victoria Henry 66-69

Paper Title:

 Role of Artificial Intelligence in Social Media Marketing
17.

Authors:

 S. Manikandan 70-73

Paper Title:

 Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization
18.

Authors:

 D. Abraham Pradeep, B. Anbazhagan 74-76

Paper Title:

 Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers
19.

Authors:

 Devaki Shetty, Saraswathi Moorthy 77-80

Paper Title:

 Customers Online Shopping Experience - Comparison Among Amazon, Flipkart & Snapdeal
20.

Authors:

 Keerthana Y. H., T. K. Avvai Kothai 81-86

Paper Title:

 Employee Engagement Strategies in Software Companies in Chennai
21.

Authors:

 Sharmila V. 87-89

Paper Title:

 Transfiguration of Saving and Spending Habits of College Students Ascribed to Internet Banking
22.

Authors:

 Mallika S, Ramya T R, Shobana T 90-92

Paper Title:

 Asset Reconstruction in Banking Industry
23.

Authors:

 Hannah Fredrick, J. Salomi Backia Jothi 93-98

Paper Title:

 Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions
24.

Authors:

 A. Martina 99-103

Paper Title:

 Challenges Faced by Organisations in Providing Employer - Sponsored Child Care Facilities
25.

Authors:

 Minothi J., J. Arul Suresh 104-108

Paper Title:

 An Exploration of the Various Dimensions of Organisational Citizenship Behaviour
26.

Authors:

 Sree Akshara Mithran, J. Sulaiman 109-112

Paper Title:

 Cashless Economy in India - Public Attitude and Perception in Chennai
27.

Authors:

 S. Dhanalakshmi, K. Komalavalli, R. Hemalatha 113-116

Paper Title:

 The Cashless Economy and its Effects Among the Salaried Employees in Chennai City
28.

Authors:

 Gayathri T N 117-120

Paper Title:

 Digital India and Cashless Economy: towards $5 Trillion Indian Economy
29.

Authors:

 Hannah Fredrick, Joy Christy Hemema 121-125

Paper Title:

 Significance of Retention Strategies in Business Services Sector
30.

Authors:

 S. Ramya, T. K. Avvai Kothai 126-129

Paper Title:

 Customer Satisfaction towards Paytm Mobile Wallet - with Special Reference to Working Women in Chennai City
31.

Authors:

 V.Sangeetha, K. Chandra, R. Tiffany, S. Eswaralakshmi, E. Shiney Janet 130-133

Paper Title:

 Attitude of Staff Working in Primary Health Centres with Special Reference to Thoothukudi District
32.

Authors:

 Catakam Keshika, G. Jabarethina 134-138

Paper Title:

 Emotional Touch Points as a Predictor of Service Quality in a Tertiary Care Hospital, Chennai
33.

Authors:

 P. Pandian 139-140

Paper Title:

 Consumer Preferences towards FMCG in Rural Areas in Sivagangai District
34.

Authors:

 P. Vimala 141-144

Paper Title:

 Customers Satisfaction towards Housing Finance of Commercial Banks in Chennai City
35.

Authors:

 Deepika Upadhyay, Lisa Bardhan, Anand Mishra, Miklesh Prasad Yadav 145-150

Paper Title:

 Debt Equity Mix & Financial Performance: Evidence from Indian IT Sector
36.

Authors:

 M. Theboral Victoriya, R. Angayarkanni 151-154

Paper Title:

 EI and WLB Effects in Performance of Women Employees in IT Companies at Chennai
37.

Authors:

 Gowtham Ramkumar, S. Chitra 155-157

Paper Title:

 Role of Goods and Services Tax in India’s Economic Development
38.

Authors:

 M. Rajesh 158-160

Paper Title:

 Influence of Investors’ Preference towards SBI Mutual Fund in Chennai City
39.

Authors:

 S. Sangeetha 161-166

Paper Title:

 Purchase Intention of Consumers towards Smart Phones in Thiruvallur District
40.

Authors:

 C. Thangamani, J. Srinivasan 167-171

Paper Title:

 Present Prominence of the Electronic Wallets in India
41.

Authors:

 Kishore Raaj Suresh, K. Lavanya Latha 172-177

Paper Title:

 Using Social Media as an E-Commerce Medium: Determinants of Technology Acceptance to Use E-Commerce via Social Media
42.

Authors:

 Sankara Narayanan. K 178-182

Paper Title:

 An Economic Analysis of Non-Performing Assets of Banks in India
43.

Authors:

 R. Uma 183-185

Paper Title:

 Users’ Experience towards the Use of Mobile Applications
44.

Authors:

 V. Kuppulakshmi, S. Manikandan, M. Kavitha 186-189

Paper Title:

 Knowledge Management - a Fostering Tool for Parallel Outlines among Public & Private Sector Banks
45.

Authors:

 S. Habeeb Ur Rahaman 190-192

Paper Title:

 Factual Video Advertisements in Facebook
46.

Authors:

 S. Sangeetha, G. Sundharavadivel 193-196

Paper Title:

 Absenteeism of Employees in a BPO Company
47.

Authors:

 K. Padmavathi, S. Geethalakshmi, G. Sundharavadivel 197-199

Paper Title:

 Retention of Employees at a Private Sector Small Bank, Chennai
48.

Authors:

 D. K. Hemamalini, G. Sundharavadivel 200-204

Paper Title:

 Effectiveness of HR Policy in ITES at Chennai
49.

Authors:

 C. P. Senthil Kumar, M. Karthiga Priya 205-208

Paper Title:

 The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry
50.

Authors:

 C. P. Senthil Kumar, H. Krupanandhan 209-212

Paper Title:

 Determinants of Work Life Balance Among Women in Chennai City
51.

Authors:

 V. R. Neeraja, M. Nirmala Mohan 213-218

Paper Title:

 Relationship Between Brand Engagement and Social Media Marketing
52.

Authors:

 M. Shanmugavel, B. Devamaindan 219-224

Paper Title:

 Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services
53.

Authors:

 P. Libia, N. Swarnalatha, M. Jeevitha Kumari 225-227

Paper Title:

 Impact of Knowledge Management and Organisation Accomplishment - with Reference to College‟s in Chennai City
54.

Authors:

 A. Rajalakshmi 228-231

Paper Title:

 Impact of Brand Equity on Television in Chennai City
55.

Authors:

 M. Abirami 232-236

Paper Title:

 Customer E-Satisfaction Towards E-Retailing Services in Salem City
56.

Authors:

 M. Kavitha, T. Punitha 237-243

Paper Title:

 Performance Management – an Operative Instrument for Effective Decision Making
57.

Authors:

 Lavanya V., S. Chitra 244-248

Paper Title:

 Social Entrepreneurship in Digital Age for Both Quality Pace for Economic Development
58.

Authors:

 Chhaya Wadhwa, Ruchi Malik, J. Satpathy 249-252

Paper Title:

 Personality, (NEURO) Trust and LMX in Information Apportionment
59.

Authors:

 Khadeeja Bilquees A., Deepa Ittimani Tholath 253-255

Paper Title:

 The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention
60.

Authors:

 S. Sridhar 256-260

Paper Title:

 Leadership Role in Making Effective use of Innovation in Industry 4.0
61.

Authors:

 N. Jeeva 261-263

Paper Title:

 The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai
62.

Authors:

 V. Bhuvaneswari 264-266

Paper Title:

 Employee Retention in Selected Export Companies in Chennai
63.

Authors:

 A. Anuradha 267-269

Paper Title:

 Job Satisfaction among Women Working in Night Shift in Chennai City
64.

Authors:

 J. Johnson Pandian 270-273

Paper Title:

 Entrepreneurial Training Effectiveness with Special Reference to District Industrial Centre, Thiruvallur
65.

Authors:

 Shobha Edward 274-277

Paper Title:

 Employee Morale in Selected IT Companies in Chennai City
66.

Authors:

 Wilson Paul 278-280

Paper Title:

 Customer Perception Towards Online Shopping in Chennai City
67.

Authors:

 R. Devi 281-283

Paper Title:

 Competency Level of Employees at Automobiles Industry Chennai
68.

Authors:

 K. Lalithakameswari 284-286

Paper Title:

 Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai
69.

Authors:

 G. Maheswari, Justin Thomas Philip 287-289

Paper Title:

 Usage of Digital Payments – Pre and Post Demonetization
70.

Authors:

 K. B. Praveen, S. Tamilarasi 290-292

Paper Title:

 Competency Mapping of Employee with Special Reference to Unitech Plasto Components Pvt. Ltd, Chennai
71.

Authors:

 K. Shyamala, R. Subhasri 293-297

Paper Title:

 Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai
72.

Authors:

 M. Kavitha, S. Navin Kumar 298-302

Paper Title:

 Influence of Educational Welfare Measures with References to Government and Aided School Students in Chennai
73.

Authors:

 S. Asaithambi, V. K. Somasundaram 303-305

Paper Title:

 Quality of Leadership and its Impact on Productivity of an Organisation (with Special Reference to N. M. Compusys Private Limited)
74.

Authors:

 S. Anitha 306-308

Paper Title:

 Performance Appraisal of Employees in IT Industries in Chennai City
75.

Authors:

 V. R. Palanivelu, N. Chandrasekar 309-311

Paper Title:

 Entrepreneurial Skill Development in Disadvantaged Group of Entrepreneurs
76.

Authors:

 R. Purushothaman 312-315

Paper Title:

 Customers' Perception Towards Mobile Banking with Reference to Chennai City
77.

Authors:

 A. Jayabal 316-318

Paper Title:

 Protagonist and Choice of Digitalization of Administration Amenities in Rightful and Viable Change of Country Finances
78.

Authors:

 S. Sujatha 319-322

Paper Title:

 Brand Reputation in Indian Marketing Environment
79.

Authors:

 R.M. Duraiarasan, M. Ramila 323-328

Paper Title:

 Application of Goods and Services Tax (GST) in India (with Reference to Perception of Consumer in Chennai City)
80.

Authors:

 J. Justin Rayappa, Caroline Clement 329-332

Paper Title:

 Dissection of Predominant Sectors in NIFTY 50
81.

Authors:

 Ritu Kothiwal, Abinaya Rajiyan 333-337

Paper Title:

 Major Currency Pairs: Forex Market
82.

Authors:

 J. Mahalakshmi, K. Umadevi 338-345

Paper Title:

 Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF
83.

Authors:

 S. Sangeetha, R. Shanthi 346-349

Paper Title:

 Transformational Leadership and Innovative Strategies Influencing Startup Performance
84.

Authors:

 S. Thirumal 350-353

Paper Title:

 Customer's Usage of Cashless Banking Services -with Special Reference to Puducherry (U.T)
85.

Authors:

 Sandhya.S, Viji Vijayan, Hari Sundar Govindaraman 354-358

Paper Title:

 Customer Service Quality Practice in District Co-Operative Bank - with Reference to Thiruvananthapuram District Cooperative Bank
86.

Authors:

 S. Bhavaneswari, P. Jagadeesan, P. Balaji 359-362

Paper Title:

 Relationship of Emotional Intelligence, Workplace Spirituality and Performance
87.

Authors:

 S. Archana Bai, T. Vimala 363-368

Paper Title:

 Consequences on Consumption of Packaged Drinking Water
88.

Authors:

 S. Jayalakshmi, P. Balaji 369-374

Paper Title:

 Social Skills Acquisition Among Engineering and Management Research Scholars
89.

Authors:

 R. Bhagyalakshmi, M. Priyanka 375-379

Paper Title:

 The Effect of Practices of Green Human Resource Management Based on Teaching Faculties in Chennai City
90.

Authors:

 A. Shamim Banu, G. Sundharavadivel 380-382

Paper Title:

 Influence of Work Life Balance (WLB) on Organisational Performance
91.

Authors:

 O.S. Vedavalli, M. Venkatramaraju 383-385

Paper Title:

 Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies
92.

Authors:

 K. Bhavani Selvi 386-388

Paper Title:

 Role of Digital Marketing on Buying Behaviour of Youth
93.

Authors:

 S. Saravanakumar, R. Kiruba Shankari 389-391

Paper Title:

 Petrol Price: Pre & Post Goods and Services Tax (GST) in India
94.

Authors:

 Chaitanya Kalidindi, P Girijasri 392-394

Paper Title:

 Women Entrepreneurship in Global perspective with Reference to India
95.

Authors:

 B. Ramesh, P. Suvarchala Devi 395-397

Paper Title:

 Financial Soundness of Housing Finance Companies: Application of Altman Z- Score Model
96.

Authors:

 K. Raghavendra, N. Sreekanth, P. Swamy 398-400

Paper Title:

 Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access
97.

Authors:

 S.Srikanth, G. Harish Kumar 401-403

Paper Title:

 Emergency Protection System for Women
98.

Authors:

 Dbk kamesh, S. Venkateswarlu, K.V. Subba lakshmi 404-406

Paper Title:

 Vision-Based Security System
99.

Authors:

 Kanakadurgabella, Mamatha Sure 407-412

Paper Title:

 Secured Data Sharing in Supply Chain of Food Safety using Block Chain
100.

Authors:

 Geeta Sai Sruthi, A. Prakash, P. Padmaja, D.B.K. Kamesh 413-417

Paper Title:

 The Belief of World Records Fusion and its Software to Cyber Protection
101.

Authors:

 M Srinivas Reddy, Kanaka Durga B, A Damodar 418-424

Paper Title:

 Improving the Performance of the Prediction by Machine Learning Algorithms
102.

Authors:

 T.Madhulatha, Gowri 425-430

Paper Title:

 Super-Resolution using Anchored Neighborhood Regression
103.

Authors:

 Sudha Vemaraju, Anand Bethapudi 431-438

Paper Title:

 Does Consumer‟s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing
104.

Authors:

 Ch. V. L. L. Kusuma Kumari, S.Suman Babu 439-444

Paper Title:

 A Absolute Method of Worklife Balance in Public Sector and Private Sector Banks of Hyderabad (Urban) and Hyderabad (Rural) Regions
105.

Authors:

 P. Sridhar, N. Roopalatha 445-449

Paper Title:

 The Impact of Technology in the Field of Accounting in Small and Medium Enterpresis
106.

Authors:

 Laxmi Palamarthi, C.Murali Krishna 450-453

Paper Title:

 A Classical Scheme of AES algorithm using Cipher key
107.

Authors:

 K.Raghavendra, N.Sreekanth, P.Swamy 454-456

Paper Title:

 Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access
108.

Authors:

 A.Damodar, C.Rajeev, M.Srinivas Reddy 457-459

Paper Title:

 Privacy Preserving In Data Mining with No Data Loss with a Combinational Scheme
109.

Authors:

 Velpula Sundara Ratnam 460-462

Paper Title:

 Exploration of System Performance of Quantum Cryptography in Network Security
110.

Authors:

 K. Kumara Swamy, P. Manikandan 463-468

Paper Title:

 A Scheme to Detect Wormhole attack, Applications and Examination of Routing Protocols in Wireless Sensor Network
111.

Authors:

 Aarthi. K 469-475

Paper Title:

 Unification of Password Encryption
112.

Authors:

 A. Sreenivas 476-478

Paper Title:

 SHGs in BIHAR – A Examination of Their Saving Behavior and Saving Products