GST in India – Deal Maker or Breaker for Distributers
D. Madhava Priya1, Deepa Ittimani Tholath2

1Dr. D. Madhava Priya, Assistant Professor, Finance Loyola Institute of Business Administration (LIBA) Loyola College Chennai India.
2Dr. Deepa Ittimani Tholath, Associate Professor, Marketing Loyola Institute of Business Administration (LIBA) Loyola College, Chennai India.

Manuscript received on April 12, 2020. | Revised Manuscript received on April 11, 2020. | Manuscript published on May 30, 2020. | PP: 884-889 | Volume-9 Issue-1, May 2020. | Retrieval Number: F9946038620/2020©BEIESP | DOI: 10.35940/ijrte.F9946.059120
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Abstract: When GST was implemented in India in the year 2017, there was a sea of change in the way in which tax was collected. In the Distribution process where there was different levels of partners involved there was collection of taxes in different stages which was followed till the implementation of GST. In this case study in order to familiarize the students with the evolution of the GST system and the impact of it on the channel partners we are looking at the case of Mr.Kumar , he had started his distribution agency Pitambar Distributors in 1986 the tax structure for a distributor in India had – value added tax, octroi and service tax .In 2006 the first step towards the implementation of GST – Goods and Services Tax was taken which became a reality and came into being by July 2017.The Post GST Scenario changed the playing field for FMCG companies which automatically reflected on their channel members namely distributers like Pitamber Industries. In this context with the data available from Pitambar agencies in the past year Mr.Kumar has to now rethink his strategies and decide whether to continue in the same business or not. This case can be used to identify the impact of GST on The FMCG Sector, Chart the progress of GST till date, to familiarize students regarding distribution processes and the implication of GST on the same, to identify impact on sales of different category of FMCG products after the implementation of GST.
Keywords:  GST, FMCG Sector, Distribution, Supply Chain.
Scope of the Article: Data Management