Rural Investor’s Behavior and Satisfaction Level of Financial Saving Schemes towards Post Office
S. Shanmugapriya1, S. Saravanan2

1Shanmugapriya .S, Research Scholar in Commerce in Dr. N.G.P. Bharathiar University,
2Dr. S. Saravanan, Research Scholar in Commerce in Dr. N.G.P. Bharathiar University.
Manuscript received on March 15, 2020. | Revised Manuscript received on March 24, 2020. | Manuscript published on March 30, 2020. | PP: 4122-4125 | Volume-8 Issue-6, March 2020. | Retrieval Number: F9169038620/2020©BEIESP | DOI: 10.35940/ijrte.F9169.038620

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Abstract: Post office saving bank has been emerging with new pattern of schemes to attract every investors. It provides an opportunity and habit for the poor and rural surrounding people to invest in saving. The study starts with the primary objectives of investor’s level of satisfaction towards post office Financial Services. The study focused on the rural investor’s behavior with various investment avenues available in the post bank. The study identify that investors were overall satisfied with the post office financial saving schemes like post office saving deposit, Post office Recurring Deposit and Post office Monthly Income Scheme.
Keywords: Rural Investors, Postal Saving bank, financial services.
Scope of the Article: Industrial, financial and scientific applications of all kind.