A Theoretical Background on Consumers Impulse Buying Behaviour
Jisha Vijay1, Indu Manish Kumar2

1Jisha Vijay*, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Science. Kochi, India.
2Dr. Indu Manish Kumar, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Science. Kochi, India.
Manuscript received on March 12, 2020. | Revised Manuscript received on March 25, 2020. | Manuscript published on March 30, 2020. | PP: 2769-2774 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8382038620/2020©BEIESP | DOI: 10.35940/ijrte.F8382.038620

Open Access | Ethics and Policies | Cite | Mendeley
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses. Impulse behaviour has been a philosophical target of discussion for many years. Motivation is spontaneous and emerges promptly with a specific improvement, the examination centers’ around elements in an impromptu or driving forces great utilization a buyer makes. Several theories and models have been studied before to depict the points highlighting the aspects of impulse buying. This study focuses on studying impulsiveness’ in the view of Howard Sheth Model where by factors are determined and Reference Point model to determine the time inconsistent behaviour of consumers. Journals & articles are selected for gathering information. The perspectives and the measurements influencing are resolved to see the certainties concerning lack of caution. This paper elaborates the concept of shopper behaviour models, the models on impulse purchase decision undertaken by the consumers. Other than this, factors impacting buyer conduct are talked about in this paper.
Keywords: Impulse Purchase, Motivation, Buying Behaviour.
Scope of the Article: Behaviour of Structures.