Behavioural Finance: a Literature
B. R. Manasa

Dr. B. R. Manasa, Faculty, Central University, Andhra Pradesh, India.
Manuscript received on February 10, 2020. | Revised Manuscript received on February 20, 2020. | Manuscript published on March 30, 2020. | PP: 2113-2117 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8071038620/2020©BEIESP | DOI: 10.35940/ijrte.F8071.038620

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Abstract: Behavioral finance is a systematic study of investors’ investments in the stock market, and various investments avenues are available in the market, every individual, professional investors, and financial service firm’s deal with different securities for maximization of profits and minimization of risk during the process, so many biases knowingly and unknowingly involved by the investors.
Keywords: Behavioral Finance, Investors Biases, Individual Investors, Professional Investors, Financial Service Firms, Investments.
Scope of the Article: Security Service Systems.