Consumer Attitude of People towards Commercial Center with Special Reference to Oberon Mall, Kochi
Athira K Thampi1, Athira V Menon2, K G Rajani3
1Athira K Thampi, M Com Finance and System Amrita School. Of Arts and Science, Kochi.
2Athira V Menon, M Com Finance and System Amrita School . Of Arts and Science, Kochi.
3K G Rajani, Assistant Professor Amrita School Of Arts and Science, Kochi.
Manuscript received on March 16, 2020. | Revised Manuscript received on March 24, 2020. | Manuscript published on March 30, 2020. | PP: 2428-2429 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8025038620/2020©BEIESP | DOI: 10.35940/ijrte.F8025.038620
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: A shopping mall is a building that contains retail stores under one roof. It is the collection or group of different stores offering various brands, products or services at one place.In malls under one roof we can see different consumer attitudes. But this wasn’t the case before the arrival of mall, people was depending on mom-and-pop stores and margin free to get their supplementary, and need to visit other stores to get several other things like garments , groceries etc. But this was not the case when mall was introduced, people was free to purchase from one place where we get all the needed things. Nowadays, malls are situated in almost every major city around the world which plays a pivot role in today’s environment and we see consumer with different purchasing behaviour.
Keywords: Consumers, Consumer Attitude, Commercial Attraction, Feasibility, Merchandise, Purchasing behaviour.
Scope of the Article: Residential, Commercial, Industrial and Public Works.