Intrapreneurship Among Malaysian Organizations in Retail Industry
Muhammad Ali1, Ishamuddin Mustapha2, Jimisiah Jaafar3, Muhammad Hassan4, Shafiq Ur Rehman5

1Muhammad Ali, Universiti Kuala Lumpur Business School, Malaysia.
2Ishamuddin Mustapha, Universiti Kuala Lumpur – MITEC, Johor Bahru, Malaysia.
3Jimisiah Jaafar, Universiti Kuala Lumpur – MITEC, Johor Bahru, Malaysia.
4Muhammad Hassan, Universiti Malaysia Tererngganu, Malaysia.
5Shafique Ur Rehman, Ripah University, Pakistan.
Manuscript received on February 10, 2020. | Revised Manuscript received on February 20, 2020. | Manuscript published on March 30, 2020. | PP: 1913-1925 | Volume-8 Issue-6, March 2020. | Retrieval Number: F7985038620/2020©BEIESP | DOI: 10.35940/ijrte.F7985.038620

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Abstract: Innovation within the organizational parameters is a trend that is getting attention and is commonly known as intrapreneurship. It is important to assess the opinions of individuals working withing the organizations to perceive the feasibility of entrepreneurial endeavors and their reception from the management. A qualitative study is undertaken with interviews from various individuals working in different organizations in Malaysian retail industry. Based on their opinions regarding the measures taken by the management to promote the intrapreneurial enviroment within the organizations, several conclusions are reached. Still Malaysian retail sector organizations are not keen on instilling a culture of innovation because of cultural reasons and any initiative taken by an employee brings a consequences of uncertainty along with appraisal.
Keywords: Intrapreneurship, Entrepreneurship, Retail Organizations, Qualitative Analysis, Malay culture.
Scope of the Article: Structural Reliability Analysis.