An Assessment of Corporate Social Responsibility: Case Study of a Sonalika Motors
Madhu Mehta1, Mudita Raj2, Vipin Solanki3
1Madhu Mehta, Student, Lovely Professional University, Phagwara (Punjab), India.
2Mudita Raj, Assistant Professor, Lovely Professional University, Phagwara (Punjab), India.
3Vipin Solanki, Assistant Professor, Lovely Professional University, Phagwara (Punjab), India.
Manuscript received on 04 May 2019 | Revised Manuscript received on 16 May 2019 | Manuscript Published on 23 May 2019 | PP: 385-391 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F10650476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public. CSR is a very broad concept that addresses many and various topics such as human rights, corporate governance, health and safety, environmental effects, working conditions and contribution to economic development. Whatever the definition is, the purpose of CSR is to drive change towards sustainability. CSR is not a new concept. Philosophers such as Kautilya from India and pre-Christian era philosophers in the West preached and promoted ethical principles while doing business. This study aims at analyzing the corporate social responsibility activities if Sonalika group in Punjab, a company that does not have its presence only in India, but also in abroad. It aims to figure out if the company adds quality value to the society as it strives to achieve its vision. The study will be based on primary and secondary data that will be collected by visiting the company and from various websites and journals.
Keywords: Sonalika, CSR, Nation, Wealth.
Scope of the Article: Social Sciences