Marketing Problems Faced by the Tapioca Cultivators in Tamilnadu
S. Karthikeyan
Dr.S.Karthikeyan , Assistant Professor in Commerce, Government Arts College (Autonomous) (Deputed from Annamalai University) Kumbakonam, Tamilnadu, India. 

Manuscript received on November 20, 2019. | Revised Manuscript received on November 28, 2019. | Manuscript published on 30 November, 2019. | PP: 7148-7151 | Volume-8 Issue-4, November 2019. | Retrieval Number: D5253118419/2019©BEIESP | DOI: 10.35940/ijrte.D5253.118419
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Abstract: Agriculture is the most important in the Indian economy. The Indian farmer has shown wonderful, response to the new technological innovation in agriculture. In the agricultural sectors, tapioca plays a important role tapioca in generally referred to as “Starch Flour” and its cultivation and marketing givers employment to thousands of people apart from earning foreign exchange for the country. The cultivators face number of problems on the marketing front tapioca like seed procurement, innocent of farmers, financing problems, high transportation cost, and price fluctuation. So that it is recommended co-operative bank and co-operative organisation is regulated markets shall Come forward to establish their storage houses in villages and also loan offered by rural bank and co-operative bank. Again it is also suggested that the government shall come forward to construct public warehouses. . It the above suggestions are duly carried out by the parties concerned, the Tapioca production would go up, giving employment to more than lakhs of people. It would also result in effective marketing giving the legitimate share to the growers.
Keywords: Tapioca, Marketing of Tapioca, Marketing problems of Tapioca, Marketing Practices of Tapioca.
Scope of the Article:  Manufacturing Processes.