Adaptation of Digital and Physical Innovation in Agriculture with Special Reference to Academicians
K.Ramesh1, Violet Glady.P2

1Dr. K. Ramesh*, Professor, PG and Research Department of Commerce, K.S.R College of Arts and Science, Tiruchengode, Namakkal, India.
2Ms. Violet Glady.P, Research Scholar, Department of Commerce, Periyar University, Salem, India. & Asst. Professor, Department of Commerce Stella Maris College, Chennai, India. 

Manuscript received on October 06, 2020. | Revised Manuscript received on October 25, 2020. | Manuscript published on November 30, 2020. | PP: 148-153 | Volume-9 Issue-4, November 2020. | Retrieval Number: 100.1/ijrte.D4869119420 | DOI: 10.35940/ijrte.D4869.119420
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Abstract: Change is permanent in any area of business and every other sector. Digital transformations in agriculture sector stimulate to the growth and development in agriculture and to the economy at large. Digital innovation in agriculture is an inevitable concept to attain maximum output and yield that reduces the loss arising out of poor cultivation techniques. In India agriculture provides livelihood for about 60% of the population, among this population majority of them are small-scale farmers of which agriculture subsidies are majorly used by large-scale and medium-scale farmer. The unequal distribution of subsidies to farmer is one of the major causes for farmer’s suicides in India which recorded for at least 10 per day as of 2017 and 2018 record. This situation can be combated by proper distribution of subsidy and by shifting cultivation methods and technique in nation at large. Indian farmers can attain profitability, productivity and progress only by adapting to technological innovation in production. This paper is an attempt to bring out the needs for change in agriculture production techniques by which farmers can expect maximum profit and maximum yield. It also elaborates how digital and physical innovation helps farmer in attaining maximum yield in limited time incurring less cost. This paper takes into account primary data to justify that transformation in agriculture is mandate to attain growth and development in this current era.
Keywords: Agriculture Production, Digital Transformations, Physical Innovation, Technological Innovation,