Consumer Perception towards Food Delivery Applications with Special Reference to Dibrugarh Town
Merry Borgohain, Department of Commerce, Dibrugarh University , Dibrugarh.
Manuscript received on November 19, 2019. | Revised Manuscript received on November 29 2019. | Manuscript published on 30 November, 2019. | PP: 10137-10141 | Volume-8 Issue-4, November 2019. | Retrieval Number: D4289118419/2019©BEIESP | DOI: 10.35940/ijrte.D4289.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: „E-commerce‟- a trending wave in the field of trade and commerce. Of that food delivery applications has created a tremendous flow among the youth and almost every streets of all the cities give a sight of traffic on Zomato, Swiggy, Ubereats etc.Various such food apps have been linked up with different restaurants to grasp the satisfaction of the foodies by delivering the food in their doorsteps. Consumer perception implies an individual‟s attitude towards a product or services provided to him/her which is affected by advertisements, reviews, social media, personal experiences. So being consumer the “King of Market” , influences to study their perception and awareness level of such food Apps and the study would also make an attempt to understand the influencing factors of using such applications. The study would be based on primary data and cofined to Dibrugarh town considering the respondents of age group between 16years to 30 years.
Keywords: Consumer Perception , Food Delivery Applications, Influencing factors
Scope of the Article: Perception and Semantic Interpretation.