Communicating Grassroots Innovation and Community Action for Sustainable Development in India for Women – A Researcch on Shyamala Vaani Community Radio, Madurai
K. Abirami

K. Abirami, Department of Visual Communication, Kalasalingam Academy of Research and Education College, Krishnankoil (Tamil Nadu), India.
Manuscript received on 06 January 2020 | Revised Manuscript received on 28 January 2020 | Manuscript Published on 04 February 2020 | PP: 50-52 | Volume-8 Issue-4S4 December 2019 | Retrieval Number: D10171284S419/2019©BEIESP | DOI: 10.35940/ijrte.D1017.1284S419
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Abstract: Sustainability in environment is the key to achieve the goals for development. In the media, we have a lot of environmental issues, by regarding this the policy makers and the wider community people have taken action towards the green intiatives in the village people through community radio. Community Radio mainly represent for the people with a beautiful tagline like “By the People, of the people and for the people” leads to represent the different social, economic and cultural context. Women Empowerment and their magnitude development are major affair in the process of evolution. In India, above 850 million people are denied from a vast range of understanding information and knowledge and some of the rural people are isolated without any kind of impact. Traditional Media, New media and Development communication which would develop our livelihood pattern and also the way of communicating with each other. For the rural ,poor people within certain communities “Community Radio” has been proved as the most effective medium of capability and comprehensive to provide impartial content and useful programme among the certain community mankind. The aim of this research is to analyze the benefaction of community radio for women empowerment in SHYAMALAVAANI COMMUNITY RADIO. From this detailed analysis, community radio programmes has created fully participation among Community audience and also equal circulation of ideas among this particular community. This is expected to reveal some attention to all the people for the programmes and effectiveness among women to get authority and get more confident in sway your life and hold their rights.
Keywords: Environmental Communication, Community Radio, Sustainable Development in India.
Scope of the Article: Recent Trends & Developments in Computer Networks