Effect of Extrinsic Cues on Perceived Quality by Confirming the Positive Effect of Perceived Benefit
P. Pinakapani1, B. Mohan Kumar2

1Dr. P. Pinakapani, Faculty Member, Hyderabad Business School, GITAM University, Hyderabad.
2Dr. B. Mohan Kumar, Faculty Member, Department of MBA, Aurora’s PG College, Hyderabad.

Manuscript received on 03 August 2019. | Revised Manuscript received on 11 August 2019. | Manuscript published on 30 September 2019. | PP: 5147-5151 | Volume-8 Issue-3 September 2019 | Retrieval Number: C5751098319/2019©BEIESP | DOI: 10.35940/ijrte.C5751.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Consumer behaviour is actually the procedure where, people choose whether, what, when, where, just how, as well as coming from whom to acquire items as well as companies. The role of consumer analysis in marketing has actually been enhanced dramatically. The current research tries to load deep space in the compositions associating on-line product or service assessments in determining the individual purchasing practices. The main reason of the analysis study is definitely to know the specs of analysis web material on which consumer inspection on the web testimonials before buying a services or product.
Index Terms: Consumer Behaviour, Consumer Research, Research Design.

Scope of the Article:
Quality Control