Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets
Hemalatha Jeyachandran1, Aravindh Kumaran2, L., Takhellambam Rocky Devi3, D. Asokk4, Arun Prasad5
1Dr. J. Hemalatha, Assistant Professor (Sr. Gr.) Department of Management Studies, B.S. Abdur Rahman Institute of Science & Technology, Chennai (Tamil Nadu), India.
2Dr. L. Aravindh Kumaran, Assistant Professor, Loyola Institute of Business Administration, Chennai (Tamil Nadu), India.
3Mrs. T. Rocky Devi, Assistant Professor, Department of Management Studies, B.S. Abdur Rahman Institute of Science & Technology, Chennai (Tamil Nadu), India.
4Dr. D. Asokk, Assistant Professor, Department of Management Studies, B.S. Abdur Rahman Institute of Science & Technology, Chennai (Tamil Nadu), India.
5Mr. R. Arun Prasad, Teaching Assistant, Loyola Institute of Business Administration, Chennai (Tamil Nadu), India. 

Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 2055-2060 | Volume-8 Issue-4, November 2019. | Retrieval Number: C4156098319/2019©BEIESP | DOI: 10.35940/ijrte.C4156.118419

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Understanding retail shopper behaviour is very significant as it directly influences the sales revenue of small and large retail businesses as well as the economy as a whole. Retail shopper behaviour is highly complex and dynamic in nature and hence draws attention from multiple angles. The present study is a step towards understanding the retail shopping pattern of customers with respect to traditional stores and supermarkets. The study has described the shopping pattern of retail customers based on their shopping frequency to retail stores, store choice for conducting fill in and major trips, time spent during every visit to the store and the money spent during each visit. In addition, the role of consumer demographics in influencing the frequency of visit to traditional store and supermarket is also analyzed and presented.
Keywords: Shopping Pattern, Food And Grocery Retail, Shopper Behaviour, Consumer Demographics, Shopping Frequency.
Scope of the Article: Frequency Selective Surface.