Entrepreneurial Intention of Undergraduates in Nigeria: The Role of Subjective Norm
Ranjana Gujrati1, Lawan A. Lawan2, Esha Jain3, Varuna Tyagi4
1Dr. Ranjana Gujrati, Assistant Professor, School of Management Sciences, Apeejay Stya University, Gurugram, India.
2Lawan A. Lawan, Research Scholar, School of Management Sciences, Apeejay Stya University, Gurugram, India.
3Dr. Esha Jain (Corresponding Author), Assistant Professor, School of Management, The NorthCap University (Formerly ITM University), Gurugram, India.
4Dr. Varuna Tyagi, Associate Professor, School of Management Sciences, Apeejay Stya University, Gurugram, India.
Manuscript received on 17 March 2019 | Revised Manuscript received on 21 March 2019 | Manuscript published on 30 July 2019 | PP: 6220-6226 | Volume-8 Issue-2, July 2019 | Retrieval Number: B3049078219/2019©BEIESP | DOI: 10.35940/ijrte.B3049.078219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.
Index Terms: Entrepreneurial Intention, Northern Nigeria, Students, Subjective Norm, Theory of Planned behavior, Undergraduates.
Scope of the Article: Microwave Absorption