Role of Social Media Marketing in the Successful Implementation of Business Management
Saefudin Zuhdi1, Anshar Daud2, Rifki Hanif3, Phong Thanh Nguyen4, K. Shankar5
1Saefudin Zuhdi, Institut Bisnis dan Informatika Kesatuan, Indonesia.
2Anshar Daud, STIE Nobel Indonesia, Makassar, Indonesia.
3Rifki Hanif, Sekolah Tinggi Ilmu Ekonomi Asia Malang, Indonesia.
4Phong Thanh Nguyen, Department of Project Management, Ho Chi Minh City Open University, Vietnam.
4K. Shankar, Department of Computer Applications, Alagappa University, India.
Manuscript received on 20 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3841-3844 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B15070982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1507.0982S1119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: For increasing the sales, building the brands and driving the traffic of web to connect the people through platform of social media refers to as social media marketing. The social media marketing include running of social media advertisements, engaging followers, listening to followers, analyzing results and publishing content on social media profiles. Now in these days the major platforms of social media are Pinterest, Instagram, Snapchat, Twitter, Facebook, LinkedIn, YouTube and many more. These social media platform plays a major role for developing and increasing the business.
Keywords: Social Media, Platform, Business, Advertisement, Facebook, Youtube.
Scope of the Article: Social Networks