A Behavior Model on Investors’ Savings Pattern and Choices of Investment Options in the Financial Market
Brijesh Singh1, Praveen Kumar Sinha2, N Babitha Thimmaiah3
1Mr. Brijesh Singh, Research Scholar, VTU. He is Currently Working Don Bosco Institute of Technology, Bangalore (Karnataka), India.
2Dr. Praveen Kumar Sinha, Associate Professor, Department of Management Studies, DSATM- Bangalore (Karnataka), India.
3Dr. Babitha Thimmaiah N, Assistant Professor, Department of Studies Business Administration, VTU-RC, Mysore (Karnataka), India.
Manuscript received on 04 August 2019 | Revised Manuscript received on 27 August 2019 | Manuscript Published on 05 September 2019 | PP: 356-359 | Volume-8 Issue-2S7 July 2019 | Retrieval Number: B10650782S719/2019©BEIESP | DOI: 10.35940/ijrte.B1065.0782S719
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: India has reckoned itself as the fast-paced economy in the present time. The GDP growth rate is the indicator to define the Indian economy and growth in investors’ confidence. As per the World Economic outlook, the IMF said India will grow 7.3% in financial year 2019 and 7.4% in financial Year 2020. India is having the positive growth prediction in the coming year. A vibrant economy has paved the way for development and raising the standard of living of people. Even the investors’ in the financial market has radically changed over the period of time. Currently the investors’ think of multiplying the income and effective utilization of savings in multiple channels of investment. An individual forfeits his present utilization to create reserve funds which thus are put resources into different venture openings. It is fundamental for any person to have legitimate understanding of all the significant issue which can have bearing on his investment choices. The study will focus on understanding the relationship between investors’ savings and investment preferences as well as developing the Investment model.
Keywords: Financial Market, GDP, Investors, Annual Savings, Investment Preferences, Investment Model Etc.
Scope of the Article: Marketing and Social Sciences