Islamic Tourism Destination Image Promotion in Kelantan through Tourism Websites and Tourism Brochures
Nik Yusnita Nik Ahmed1, Ahmad Puad Mat Som2, Myzatul Aini Ma’asor @ Mansor3
1Nik Yusnita Nik Ahmed, Faculty of Social Science, Universiti Sultan Zainal Abidin, Kuala Nerus, Terengganu, Malaysia.
2Ahmad Puad Mat Som, Graduate School, Universiti Sultan Zainal Abidin, Kuala Nerus, Terengganu, Malaysia.
3Myzatul Aini Ma’asor @ Mansor, Faculty of Social Science, Universiti Sultan Zainal Abidin, Kuala Nerus, Terengganu, Malaysia.
Manuscript received on 17 July 2019 | Revised Manuscript received on 02 August 2019 | Manuscript Published on 10 August 2019 | PP: 293-297 | Volume-8 Issue-2S3 July 2019 | Retrieval Number: B10510782S319/2019©BEIESP | DOI: 10.35940/ijrte.B1051.0782S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This article describes Kelantan as a state synonym with Islamic character that emphasizes the elements of Islam in all matters of administration including in tourism issues. It is fit with the theme ‘develop with Islam’. Information obtained from websites and travel tourism brochures, about destination images displayed as results to generate inventory. Therefore, choosing the image destination that want to appear in the website or travel brochure is very important. Due to this information, travelers can make a decision before travel to a destination. The main objective of this article is to see whether the images featured in the tourism websites and tourism travel pamphlets are parallel to promoting Kelantan tourism as an Islamic tourism. As a result of inventory made between both, shows the destination image does not reflect Islamic element solely. Example, the beauty and nature of the beach can still be displayed as an Islamic characteristic which the visitors can see through attractiveness of God’s creation. However, travel promotions agents need to understand that, successful tourism promotions require an exceptional image display for uniqueness and attraction.
Keywords: Destination Image, Islamic Tourism, Kelantan, Travel Tourism Brochures, Tourism Websites.
Scope of the Article: Image analysis and Processing