A Impact of Customer Behavior Towards Online Food Services
V. Krishna Kumari
1Dr. V. Krishna Kumari, Assistant Professor, Department of Commerce, Sri Kanyaka Parameswari Arts & Science College for Women, Chennai (Tamil Nadu), India.
Manuscript received on 15 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 497-499 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10820581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Food is a major source of living. On-line ordering system is a simple and convenient way for customers to purchase food online, without wasting the time in restaurant, this system enables the customer to ordered the food with the help of website or applications, than the customer can have the food delivered to their doorstep and payments can be made online through debit cards, credit cards etc. This method is convenient, safe, reliable and is revolutionizing the present restaurant industry. Structured questionnaire was employed to identify the factors influencing the buying behavior and relationship between the on-line food service and the facilities provided. The study concludes that the social media helps the on-line service provider of food, by advertising in their media and websites.
Keywords: Online Behavior Food Services Method Applications.
Scope of the Article: Social Sciences