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	<title>Volume-8 Issue-4S3, December 2019 &#8211; International Journal of Recent Technology and Engineering (IJRTE)</title>
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	<description>Exploring Innovation &#124; ISSN:2277-3878(Online) &#124; A Periodical Journal &#124; Reg. No.: C/819981 &#124; Published By BEIESP</description>
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	<title>Volume-8 Issue-4S3, December 2019 &#8211; International Journal of Recent Technology and Engineering (IJRTE)</title>
	<link>https://www.ijrte.org</link>
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		<title>D11011284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d11011284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 23 Mar 2023 07:26:30 +0000</pubDate>
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					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d11011284s319/">D11011284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Resource Sharing for Granted &amp; Grant-free Demands in 5G for Non-orthogonal Multiple Access</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">K.Raghavendra<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, N.Sreekanth<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span>, P.Swamy<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>3</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />

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<strong><sup>
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<strong><sup>
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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" swamygouds@gmail.com "></span></span>3</sup></strong>P. Swamy, Assistant Professor, Department of ECE, TKREC, Ranga Reddy, (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 454-456 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D11011284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1101.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1101.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> In the present days we observed a drastic change in the usage of mobile internet as well as advancements in Internet of things. With this advancements in mobile communications as well as IOT, the present generation mobile communication i.e. 4G technology is considered to be not sufficient to reach to the needs of common people, therefore the upcoming generation 5G needs in a frame way to face to ultra huge network capacity &amp; massive wireless connectivity. A major hopeful technology which has the capacity for enabling different user equipments, sharing interweaving wireless resources in 5G is named as Non Orthogonal multiple Access (NOMA) technology, where most of the industrialists &amp; academicians are doing research in recent years To establish good Quality of Service (QoS) &amp; also to obtain low access latency as well as overhead signaling NOMA must compulsorily support two kinds of approaches: i) Scheduling approach ii)Random approach. The major challenge we observe in these two kinds of approach is how efficiently we obtain simultaneous support. Here we are proposing an approach for combining the granted &amp; grant free demands which works on the principle of allowing the approaches to share the same resources simultaneously. We are proposing heuristic resource algorithm which improve capacity of network &amp; user connectivity of NOMA in 5G networking.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Heuristic Resource, NOMA<br />
<strong>Scope of the Article:</strong> 5G Communication<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lfksi20b-66d8f673d4b29a17b1bdd50010372a95-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i4S3/D11011284S319.pdf" class="avia-button av-lfksi20b-66d8f673d4b29a17b1bdd50010372a95 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d11011284s319/">D11011284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>D10971284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d10971284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 12:35:35 +0000</pubDate>
				<guid isPermaLink="false">https://www.ijrte.org/?post_type=portfolio&#038;p=35536</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d10971284s319/">D10971284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lfjo3pl6-4e189bcb0375dc1a0f8237871683cd81 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">SHGs in BIHAR – A Examination of Their Saving Behavior and Saving Products</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">A. Sreenivas</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Dr. A. Sreenivas, Anurag Engineering College, KODAD Nalgonda (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 476-478 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D10971284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1097.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1097.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> “This study is related to exploring the scenario of saving by SHG members, it probes into the hurdles, the popular saving schemes among the SHG members, the reasons behind their popularity and the possible steps that can be taken to improve the saving scenario by SHG members.The study was carried out in Supaul District of Bihar State. The sample size for study was 300. The methodology used for the study was in &#8211; depth interview through Qualitative Research technique. The study deals withfactors (Education, Age, Term of association,Caste category,Loan granted or not, distance of bank, Meeting interval)affecting the saving behavior of SHG,the different saving product available to the SHG and the suitable saving products for the poor.”</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Products SHGs Education Methodology.<br />
<strong>Scope of the Article:</strong> Software Product Lines<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lfjo3pl6-c1f5ebd75ca0c014d7ae14a17d336535-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i4S3/D10971284S319.pdf" class="avia-button av-lfjo3pl6-c1f5ebd75ca0c014d7ae14a17d336535 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d10971284s319/">D10971284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<item>
		<title>D11111284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d11111284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 12:25:42 +0000</pubDate>
				<guid isPermaLink="false">https://www.ijrte.org/?post_type=portfolio&#038;p=35533</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d11111284s319/">D11111284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div  class='flex_column av-npdcrx-ffc3c8d18e65a23763c3ff38bdbbe7a0 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lfjnr31j-f81638c666b9144421fb140ab79bf172 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Unification of Password Encryption</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Aarthi K</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Aarthi K, Department of CSE, Malla Reddy College of Engineering for Women College, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 469-475 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D1111284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1111.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1111.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> A secure approach of UNIX system positive identification systems is to store the hash1 of the positive identification within the positive identification file instead of storing it as a noticeable text. The most purpose of this report is to investigate these positive identification systems that use hash functions like MD5, SHA256 and SHA512. The stress is set on the positive identification strength provided by applying these hash functions. We tend to conjointly analyze this approach by making an attempt to crack the passwords, with package tool ‘John the Ripper’. The strength of the passwords used can vary from easy to advance. This report analyzes that hash operate would be best to yield a sturdy and secure positive identification system.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Encryption Unification Systems.<br />
<strong>Scope of the Article:</strong> Encryption Methods and Tools<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lfjnr31j-a036025f94d183b46ffda758d2f5dadf-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i4S3/D11111284S319.pdf" class="avia-button av-lfjnr31j-a036025f94d183b46ffda758d2f5dadf av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d11111284s319/">D11111284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>D11101284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d11101284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 12:13:57 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">A Scheme to Detect Wormhole attack, Applications and Examination of Routing Protocols in Wireless Sensor Network</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">K. Kumara Swamy<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>,  P. Manikandan<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>K. Kumara Swamy, Assistant Professor, Department of Computer Science Engineering, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
<strong><sup>2</sup></strong>Dr. P. Manikandan, Professor HOD, Department of Computer Science Engineering, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 463-468 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D11101284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1110.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1110.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> The development of remote correspondence &amp; circuit innovation has accepted the improvement of a system includes recognizing, calculation and correspondence units that makes head ready to watch &amp; react to a marvels in an exacting space. The structure of such a foundation is included of hundreds or thousands of little, ease, multi-functional gadgets which can detect process and convey utilizing short range handsets known as sensor center points. The interconnection of these centers framing a system called remote sensor organize. The point of this examination is to recognize the exhibition difficulties of WSN and break down their effect on the presentation of steering conventions. Therefore an intensive writing study is performed to perceive the issues impacting the directing conventions execution. At that point to approve the effect of distinguished difficulties from writing, an exact examination has been directed by mimicking diverse steering conventions, thinking about these difficulties and results are appeared. In view of achieved results from exact investigation and writing overview suggestions are made for enhanced assurance of convention concerning application nature within the sight of thought about difficulties.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Wireless Sensor Network, FPGA, Protocols, Sensor Network Services, Sensor Network Deployment, Sensor Node, Active Node, CCU.<br />
<strong>Scope of the Article:</strong> Wireless ad hoc &amp; Sensor Networks<br />
</span></p>
<p>
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		<title>D11091284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d11091284s319/</link>
		
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		<pubDate>Wed, 22 Mar 2023 12:07:21 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Exploration of System Performance of Quantum Cryptography in Network Security</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Velpula Sundara Ratnam</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Velpula Sundara Ratnam, Associate Professor, Department of CSE, Mallareddy Engineering College for Women College, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 460-462 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D11091284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1109.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1109.1284S319</a></span><br />
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<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Cryptography Network Security was a conception to secure the datatrans mission and the network of the wireless networks. For the datatrans mission the major feature isdata Security on independent network. In a network authorization of access of the data was maintained by the Network Security, here the network administrator controls the entire process. The users will login by the ID, Password and some other authenticating information to access in to the network to perform their authentication. The Network Security protects different kinds of both private and public networks, computer networks and daily transactions in the business and in the communications and in government and other sectors. Public access and private access are the different varieties of Networks in the system. In this paper the cryptography NetworkSecurity by Ciphers are defined. In this cryptography algorithm is used.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Performance Cryptography Network Security Computer Data Transmission.<br />
<strong>Scope of the Article:</strong> Network Security Trust, &amp; Privacy<br />
</span></p>
<p>
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		<title>D11071284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d11071284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 11:58:31 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Privacy Preserving in Data Mining with No Data Loss with a Combinational Scheme</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">A. Damodar<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, C. Rajeev<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span>, M. Srinivas Reddy<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>3</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>A. Damodar, Assistant Professor, Department of CSE, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
<strong><sup>2</sup></strong>C. Rajeev, Assistant Professor, Department of CSE, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
<strong><sup>3</sup></strong>M. Srinivas Reddy, Assistant Professor, Department of CSE, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 457-459 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D11071284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1107.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1107.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Large amounts of data collected by many organizations under-goes data mining for various purposes like analysis and prediction. During data mining tasks, the sensitive information may be losing its privacy. Hence, Privacyprotection or preservation is becomes major issue for the organizations. Publishing data or sharing information for mining with Privacypreservation is possible through Privacypreserve data mining technique (PPDM). Existing techniques are not able to withstand for some attacks and some suffers with data misfortune. In our paper we conventional an effective and combinational approach for security safeguarding in information mining. Our approach with can withstand from different kinds of assaults and limits data misfortune and increases data re-usability with data reconstruction capability.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Privacy Preserving, Sensitive Information, Data Mining, K-anonymity, Randomization.<br />
<strong>Scope of the Article:</strong> Data Mining<br />
</span></p>
<p>
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		<title>D11001284S319</title>
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		<pubDate>Wed, 22 Mar 2023 11:37:19 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">A Classical Scheme of AES Algorithm using Cipher Key</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Laxmi Palamarthi<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, C. Murali Krishna<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />

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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" palamarthilaxmi@gmail.com. "></span></span><strong><sup>1</sup></strong>Laxmi Palamarthi, Assistant Professor, Department of ECE, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
<strong><sup>
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<span  class='av_font_icon av-a9b4g-2-0642ba04aa471226b9ed2879395035a0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" mkn20679@gmail.com. "></span></span>2</sup></strong>C. Murali Krishna, Assistant Professor, Department of ECE, Malla Reddy Engineering College for Women, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 450-453 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D11001284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1100.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1100.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Expanding might want information insurance in PC systems diode to the occasion of numerous cryptanalytic calculations hence causing information immovably over a transmission connect is basically vital in a few applications. Equipment usage of cryptanalytic calculations square measure physically secure than bundle executions since outside aggressors can&#8217;t change them. So as to accomplish better in the present intensely stacked correspondence systems, equipment execution could be an insightful choice as far as higher speed and dependableness. In This paper shows the gear utilization of Advanced cryptography dynamic (AES) rule abuse Xilinx-virtex five Field Programmable Gate Array .In solicitation to achieve higher tempo and lesser freedom Sub PC memory unit movement, Inverse Sub PC mu action, join Column action and Inverse solidify Column assignments square measure arranged as LUTs and Read Only Memorie .This move toward give a turnout of three.74Gbps utilizing just one of hard and fast cuts in.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>FPGA, LUT, ROM. AES.<br />
<strong>Scope of the Article:</strong> Parallel and Distributed Algorithms<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lfjm0sp1-99e41c9b9875ccdcf5d4596af3366dd3-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i4S3/D11001284S319.pdf" class="avia-button av-lfjm0sp1-99e41c9b9875ccdcf5d4596af3366dd3 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Department of"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Department of</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d11001284s319/">D11001284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>D10991284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d10991284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 11:23:43 +0000</pubDate>
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					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d10991284s319/">D10991284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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										<content:encoded><![CDATA[<div  class='flex_column av-u3yjct-cfae60b97f8ebd0b84c02c4820b1d43b av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lfjljbp2-90f9257d78c0ded7e32f925478f52510 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">The Impact of Technology in the Field of Accounting in Small and Medium Enterpresis</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">P. Sridhar<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, N. Roopalatha<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Dr. P. Sridhar, Assistant Professor, Department of GHBS, GITAM University, Visakhapatnam (Andhra Pradesh), India.<br />
<strong><sup>
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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" roopalathareddy.irala@gitam.edu "></span></span>2</sup></strong>Dr. N. Roopalatha, Assistant Professor, Department of GHBS, GITAM University, Visakhapatnam (Andhra Pradesh), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 445-449 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D10991284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1099.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1099.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> The impact of information technology in accounting is playing a major role in small and medium enterprises information technology has been the prevailing impact to businesses and around the world .It is now given stretching from the perspective of technology and it is benefits as to whether it can be effective, that is improving small and medium enterprises performance, where many if not most of businesses implementation include competitive advantage, reduction in human errors. Companies in telangana state have different reasons for frequent improvement of technology to existing technologies used in the companies. an system application practices company outlined that the usage of technology to maximise your industrial enterprise productiveness creates the platform to recognise authentic employer success business productivity and statistics technology guarantees businesses have the equipment to conquer the challenges of executing on technique each day and prospering in gift international scenario. Small and medium enterprises business firms implements technology because it enables the company to keep up with other small and medium enterprises business firms in throughout the world. And technology allows businesses to decorate their communique strategies. using emails and awesome web web sites can help agencies beautify communique with purchaser.. This permits in retaining competitive advantage and commercial enterprise corporation owners can use generation to reduce commercial organization costs. And it enables in automating decrease lower back workplace features, for example file of ebook retaining, accounting and payroll. generation also can be used to create secure environments for maintaining sensitive organization or consumer facts. in international situation.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Small Technology Enterpresis Organization.<br />
<strong>Scope of the Article:</strong> Authentication, Authorization, Accounting<br />
</span></p>
<p>
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<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d10991284s319/">D10991284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>D10951284S319</title>
		<link>https://www.ijrte.org/portfolio-item/d10951284s319/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 11:13:53 +0000</pubDate>
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										<content:encoded><![CDATA[<div  class='flex_column av-jm0kje-72244ff258545640ff94beffa1ebe775 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lfjl6mlt-4b6be668a023996169037d0ae5e916c0 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">A Absolute Method of Worklife Balance in Public Sector and Private Sector Banks of Hyderabad (Urban) and Hyderabad (Rural) Regions</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Ch. V. L. L. Kusuma Kumari<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>,  S. Suman Babu<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Ch. V. L. L. Kusuma Kumari, Research Scholar, Hyderabad Business School, GITAMS, Hyderabad (Telangana), India.<br />
<strong><sup>2</sup></strong>Dr. S. Suman Babu, Assistant Professor, Hyderabad Business School, GITAMS, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 439-444 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D10951284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1095.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1095.1284S319</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Art work-life balance is a hassle of exceptional hassle to many employers and personnel in groups. With contradictory commitments and responsibilities, within the current, paintings-existence balance has turn out to be an issue of predominance within the workplace. In these days’s globalized society, the important factor function of the Human useful useful resource control is to influence the baseline in their companies positively, maintain hold of personnel with precious organisation, to broaden employee self-perception. This research study pursuits to apprehend the art work-lifestyles agenda of the employees of Public sector Banks and personal sector Banks of Hyderabad(town) &amp; Hyderabad (Rural) regions (nearly approximately Public vicinity Banks &#8211; SBI, Andhra monetary organisation &amp; monetary organization of India and private region Banks &#8211; ICICI, HDFC and AXIS). The test depicts a first firstexcellent affiliation of difficult work-existence stability with the location of the commercial enterprise employer in the case of public vicinity banks and furthermore know-how a significant and correlation amongst artwork-existence stability and the Organizational guidelines.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Artwork-Existence Stability, Place of Job, Employees, Organizational Rules.<br />
<strong>Scope of the Article:</strong> Encryption Methods and Tools<br />
</span></p>
<p>
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		<title>D10941284S319</title>
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		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 11:05:43 +0000</pubDate>
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										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lfjkw52w-a4270e1e9d634c6a2306a5114fe0298b avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Does Consumer&#8217;s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Sudha Vemaraju<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Anand Bethapudi<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />

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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" diwan.sudha@gmail.com "></span></span><strong><sup>1</sup></strong>Dr. Sudha Vemaraju,  Assistant Professor, GITAM Hyderabad Business School, GITAM University, Hyderabad (Telangana), India.<br />
<strong><sup>
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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" dr.anandbethapudi@gmail.com "></span></span>2</sup></strong>Dr. Anand Bethapudi, Ph.D, UGC-NET, JRF Faculty Member, GITAM Hyderabad Business School, GITAM University, Hyderabad (Telangana), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 10 December 2019<strong> |</strong> Revised Manuscript received on 23 December 2019 <strong>|</strong> Manuscript Published on 31 December 2019 <strong>|</strong> PP: 431-438 <strong>|</strong> Volume-8 Issue-4S3 December 2019 <strong>|</strong> Retrieval Number: D10941284S319/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.D1094.1284S319" target="_blank" rel="noopener">10.35940/ijrte.D1094.1284S319</a></span><br />
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<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> PURPOSE: To understand consumer’s perceptions on 4 Cs of marketing (Customer solution, Customer Cost, Convenience, and Communication) and their impact on retail format choice decisions in buying jeans. This study found evidence on rarely explored research question i.e. ‘Which 4 Cs of Marketing differs among customer’s retail format choice decisions in buying jeans. DESIGN / METHODOLOGY / APPROACH: The data was collected through structured questionnaire by random mall intercept method using simple random sampling technique from 505 customers in Hyderabad, Andhra Pradesh. A valid Discriminant model was developed to test the predictors of 4 Cs of retail attributes across two retail formats (Departmental Stores &amp;Shopping malls). The data was analyzed through descriptive and inferential statistics. FINDINGS: Findings indicated that the classification accuracy in analysis, holdout and cross-validated sample is able to correctly classify the 4 Cs of marketing across the two retail formats.Out of the 4Cs of retail marketing attributes studied, ‘Convenience and Cost’ related attributes, differ significantly across the two retail formats (Departmental Store and Shopping malls), while for ‘Communication and Customer solution’ no significant impact was found on customer’s retail format choice decisions in buying jeans. RESEARCH IMPLICATIONS: Findings from this study,aid retailers, marketers and manufacturers in understanding customer paradigm shifts in buying patterns across emerging retail formats and direct them in altering 4 Cs of marketing to serve customers better, hence increasing the overall marketing efficiency. LIMITATIONS: Despite efforts taken to represent all sections, it is appropriate to conduct such studies geographical segment-wise to be more accurate, secondly retailers’ perceptions were not considered and thirdly unorganized retail was not taken in this context. ORIGINALITY / VALUE –The researcher could not come across any studies on retail marketing attributes in specific category like jeans wear retail, especially in Indian context and hence this study would add more value in understanding customer’s buying behavior across emerging retail formats.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>4 c’s of Marketing, Jeans Wear Relating, Discriminant Analysis, Retail Format Choice, Departmental Stores, Shopping Malls.<br />
<strong>Scope of the Article:</strong> Marketing and Social Sciences<br />
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<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/d10941284s319/">D10941284S319</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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