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	<title>Volume-8 Issue-2S10, September 2019 &#8211; International Journal of Recent Technology and Engineering (IJRTE)</title>
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	<description>Exploring Innovation &#124; ISSN:2277-3878(Online) &#124; A Periodical Journal &#124; Reg. No.: C/819981 &#124; Published By BEIESP</description>
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	<title>Volume-8 Issue-2S10, September 2019 &#8211; International Journal of Recent Technology and Engineering (IJRTE)</title>
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		<title>B11630982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11630982s1019/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 05:08:04 +0000</pubDate>
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					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11630982s1019/">B11630982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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										<content:encoded><![CDATA[<div  class='flex_column av-pp45ut-a85756f88a1279209dce1b535589dd0f av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8o1yec-092084f003971f1895797c3ac2a9fc7f avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Changing Status of the Ahom Priestly Class</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Dipankar Mohan</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />

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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" dipankarmohan44@gmail.com "></span></span>Dipankar Mohan, M.Phill Research Scholar, Department of History, Dibrugarh University, India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 938-941 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11630982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1163.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1163.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Human society is the result of a continuous transformation process. In this transformation process religion plays a significant role. In every society customs, beliefs, behaviour, traditions are mostly connected with the religion. So in every society religion and religious traditions became the identity of a society. In case of Assam every tribes had their own priestly class to do priesthood. Similarly the Ahoms had their own priestly class to do priesthood. In this article an attempt has been made to assess the condition of the Ahom priestly class i.e. the Mohan, the Deodhai and the Bailungs.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Tradition, Customs, Priestly Class, Priesthood, Religion.<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lh8o1yec-b67ddd2c63da71bcbf0a95a3bbc5691a-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i2S10/B11630982S1019.pdf" class="avia-button av-lh8o1yec-b67ddd2c63da71bcbf0a95a3bbc5691a av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11630982s1019/">B11630982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11560982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11560982s1019/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 04:59:21 +0000</pubDate>
				<guid isPermaLink="false">https://www.ijrte.org/?post_type=portfolio&#038;p=39009</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11560982s1019/">B11560982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div  class='flex_column av-lb5v29-30bceee4bfdbd6cb79530dfe34dda93d av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8nqrgy-40521368b175db2f63e46bc266129ec8 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Compressive Strength of Concrete with Construction and Demolition Waste and m-SAND using Additives</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">DivyaSrinath<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Shashishankar A<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span>, Ravindra R<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>3</sup></strong></span>, Mohiyuddin C S<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>4</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Divya Srinath, Associate Professor, Department of Civil Engineering, Nagarjuna College of Engineering and Technology, Bangalore (Karnataka), India.<br />
<strong><sup>2</sup></strong>Shashishankar A, Professor, Department of Civil Engineering, AMC College of Engineering, Bangalore (Karnataka), India.<br />
<strong><sup>3</sup></strong>Ravindra R, Associate Professor, Department of Civil Engineering, Rashtreeya Vidyalaya College of Engineering, Bangalore (Karnataka), India.<br />
<strong><sup>4</sup></strong>Mohiyuddin C S, Assistant Professor, Department of Civil Engineering, AMC College of Engineering, Bangalore (Karnataka), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 935-937 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11560982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1156.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1156.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Construction and Demolition wastes(C&amp;D wastes) are generated in all cities of the world due to rapid urbanization. Disposing C &amp; D waste these days is a costly affair, and raises environmental issues. Hence an attempt is made to reuse the demolished concrete as a partial replacement of natural coarse aggregates. Also due to ban of sand mining by local authorities, the cost of natural fine aggregate is very high and itself becoming a scarce material. Hence crushed stone aggregates called manufactured sand (m sand) is used, totally replacing natural fine aggregates. This concept is found to be cost effective, minimizes disposal of C &amp; D wastes, and leads towards Green Building Concepts. Compression test on M40 concrete cubes of size 150mmx150mmx150mm are conducted at end of 7 days and 28days. Mix design for M40 concrete is made in accordance to IS: 10262-2019 with water cement ratio of 0.45 using 53 Grade Ordinary Portland cement. Superplasticizer (LIQUIFIX) is used to enhance workability. Nano Silica (NS)(1.5% by weight of cement),Wollastonite powder(WP)(10%by weight of cement) and Basalt fibres(BF)(1% by weight of cement) are added as additives. It is observed, that compressive strength of 7 days and 28 days cured samples is 25% more with the addition of all three additives compared to samples without additives. Hence the loss of compressive strength obtained by using demolished concrete as aggregates and m sand in concrete is regained with the addition of additives.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Construction &amp; Demolition Waste, Concrete, m Sand, Nano Silica, Basalt Fibres, Wollastonite Powder.<br />
<strong>Scope of the Article:</strong> Concrete Structures<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lh8nqrgy-e0404df28c12cd18747ff97ff4bf53ca-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i2S10/B11560982S1019.pdf" class="avia-button av-lh8nqrgy-e0404df28c12cd18747ff97ff4bf53ca av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11560982s1019/">B11560982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11550982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11550982s1019/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 04:52:29 +0000</pubDate>
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					<description><![CDATA[<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11550982s1019/">B11550982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8nhycu-b8ea854ded622d2d0262da074fb07d14 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">A Perspective Research on Information Systems in Tourism Sector in Kerala</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">M.R. Dileep<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, K.S.Chandrasekar<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />

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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" dileepmadhav@gmail.com "></span></span><strong><sup>1</sup></strong>Dr. M. R. Dileep, Vice Principal and Head, Department of Tourism, Pazhassiraja College, Wayanad (Kerala), India.<br />
<strong><sup>
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<span  class='av_font_icon av-a9b4g-b4f12ce60498e06e77e78fa4e9e11d0b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip=" kscnair@gmail.com "></span></span>2</sup></strong>Dr. K. S. Chandrasekar, Professor and Dean, IMK, University of Kerala, Trivandrum (Kerala), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 927-934 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11550982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1155.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1155.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Tourism, a multi-dimensional and multi-faceted activity with diverse social, cultural, economic and ecological impacts, got evolved as one of the largest and most significant economic sectors in the world. The lure of tourism as an engine of economic growth and diversification has been urging each and every country in the world to develop and promote it in the most possible manner (Dileep, 2018). As per the current projections, tourism is tend to grow further and it will remain as one of the most vibrant, growing and economically useful activities in the world having wide social and cultural ramifications in the years to come as well. Being an amalgam of industries, this sector includes a diverse range of industries like, intermediaries; transportation; accommodation; entertainment and recreation; shopping; hospitality; and infrastructure. Complex linkages and interrelationships exist among the various individual sectors of the tourism industry. The post second world war era has witnessed tremendous growth of tourism and in the same era has recorded the evolution and growth of information and communication technology as well. Information Technology has become one of the most fundamental and vital components of the successful businesses and organizations and is a major facilitator. In the growth of tourism as a major social phenomenon in the 21st century, Information and communication technology (ICT) too had played significant roles. Indeed, the relationship between tourism and ICT was symbiotic as well, since the latter sector got many opportunities for the application of it in the tourism sector, like in the air transportation which was a pioneer in developing transaction systems for handling the cumbersome booking data in the 1950s and 60s. Information systems for the core of ICT applications in businesses and organisations. Tourism Sector too has been using different types of information systems intensively in the international scenario. Kerala, one of the late entrants in the international tourism, has turned to be successful international tourist destinations within a few decades of time. The number of tourism arrivals has been registering consistent growth and the industry got expanded exponentially in Kerala. To compete globally, tourism of anywhere requires a variety of information systems. Kerala tourism industry is also not an exception to this. In this context, a study on the current usage of information systems in the tourism sector in Kerala seems inevitable. The study has to focus upon the types of information systems used by the tourism industry in Kerala, efficiency as well as the impacts of the usage of such information systems by the industry, comparing the scenario with the international standards and also to discuss about the future to suggest suitable solutions to look ahead to have more competence by the Kerala tourism.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Information and Communication Technology (ICT).<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lh8nhycu-bc6e7649255583a58be2614a23c037d4-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i2S10/B11550982S1019.pdf" class="avia-button av-lh8nhycu-bc6e7649255583a58be2614a23c037d4 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11550982s1019/">B11550982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11140982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11140982s1019/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 04:44:10 +0000</pubDate>
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										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8n77m4-5f0a770dc2086e9033d4124695dd91f0 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">E-Word of Mouth: Strengthening the Strategic Tool of Digital Marketing</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Anurag Singh</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Anurag Singh, Associate Professor, Institute of Management Studies, Banaras Hindu University, Varanasi (U.P), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 921-926 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11140982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1114.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1114.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Electronic Word of Mouth (e-WoM), has developed into one of the most dominant source of information in recent years, in all the fields of product and service industry, with the arrival of web based platforms. It is being widely used in all the areas to seek the information and facilitate communication, particularly in marketing. As more and more customer are adapting to this technological changes, e-WoM is getting a crucial role in shaping consumer behaviour. The e-WOM, due to high impact on the behaviour of consumer, has been a vital concept used by researchers in recent times. But the related literature remains heterogeneous in spite of the rising number of studies, which might impact the comprehensive understanding of e-Word of Mouth in long term. In the backdrop of the problem, this chapter systematically reviews of the concepts, through available but splintered literature on e-WoM. The chapter ends with the stories of successful companies, applied e-WoM in past with managerial implications.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>e-Word of Mouth, Strategy, Social Media, Stories, Strengthen.<br />
<strong>Scope of the Article:</strong> Marketing and Social Sciences<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lh8n77m4-b5cce0c69395e45bf6c6ff08db93eb0d-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i2S10/B11140982S1019.pdf" class="avia-button av-lh8n77m4-b5cce0c69395e45bf6c6ff08db93eb0d av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
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		<title>B11620982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11620982s1019/</link>
		
		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 04:38:50 +0000</pubDate>
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]]></description>
										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8n0cqt-e650a61b3208b4eb20045025fd50cade avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">An Assessment of Service Quality Dimensions Conducted at Oyo Hotel, Bangalore</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Kalavathy. K. S<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Swapna. H. R<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Dr. Kalavathy. K. S, Associate Professor, The Oxford College of Business Management, Bangalore (Karnataka), India.<br />
<strong><sup>2</sup></strong>Dr. Swapna. H. R, Associate Professor, The Oxford College of Business Management, Bangalore (Karnataka), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 915-920 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11620982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1162.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1162.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> OYO, an online hotel booking service organization is getting popularity all over India for their innovative and technology based services. Customers are becoming tech-savvy and are increasingly using Internet for booking hotels online. It is important to know the factors that are determining the consumer’s changing behavior. The purpose of the paper is to understand the factors influencing customer’s decision to book OYO rooms. An exploratory study using purposive sampling method was carried out. Chi-Square analysis revealed that customer demographics, specifically age, education and occupation play a significant role on customer usage frequency. The study aids in giving an additional insight to understand consumer behavior in online hotel booking services and to understand the need for assessment of service quality to deliver the expected service.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Customer Satisfaction, Service Quality, Service Dimension.<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
</div><div  class='avia-button-wrap av-lh8n0cqt-2bcfe3673266c6ecb4cdb3e615163fc0-wrap avia-button-right '><a href="https://www.ijrte.org/wp-content/uploads/papers/v8i2S10/B11620982S1019.pdf" class="avia-button av-lh8n0cqt-2bcfe3673266c6ecb4cdb3e615163fc0 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-right avia-color-theme-color" aria-label="Download PDF"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span><span class='avia_iconbox_title' >Download PDF</span></a></div></div></div>
<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11620982s1019/">B11620982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11250982S1019</title>
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		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Thu, 04 May 2023 04:30:49 +0000</pubDate>
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]]></description>
										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh8mpzq1-436dd887c5d74fe50d425a6d0d2ce705 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Factors of Actualization of the Resource of Social and Political Participation of Youth</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Natalia V. Kamenez</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Natalia V. Kamenez, Tyumen Industrial University, Russia.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 910-914 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11250982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1125.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1125.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> The continuity of social, political, economic, sociocultural transformations is becoming a hallmark of modern society. The high speed of the changes and the crises with which they are associated create the risk of individual and group social maladaptation. In this article, the authors consider features that analyze and systematize the factors of actualizing the resource of political participation of youth, the criteria for systematizing factors: the external and internal environment, fixed, situational. They are not only interconnected, but also interdependent. Factors related to external ones influence the formation of internal ones (in a stable, economically developed society, in which the basic material needs of people are satisfied, the first place is satisfaction of social and prestigious needs, and especially in political participation); with a certain set of internal factors, situational factors are formed (in the absence of political interest in a young person, even the most professionally prepared propaganda and motivational technologies will not give the desired effect).</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Youth, System of Factors, Political Participation, Political Involvement, Political System, Socialization.<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
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		<title>B11180982S1019</title>
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		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 03 May 2023 13:20:45 +0000</pubDate>
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										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh7q7m1i-27e3ab927b65f999894e03391636f701 avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Examining the Accessibility, Support, Benefits of Training in Road and Transport Authority: the Case of Service Quality in UAE</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Hamdan Almatrushi<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Mohammed Nusari<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span>, Ali Ameen<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>3</sup></strong></span>, Amiya Bhaumik<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>4</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Hamdan Almatrushi, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.<br />
<strong><sup>2</sup></strong>Mohammed Nusari, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.<br />
<strong><sup>3</sup></strong>Ali Ameen, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.<br />
<strong><sup>4</sup></strong>Amiya Bhaumik, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 898-909 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11180982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1118.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1118.0982S1019</a></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <i class="fa fa-unlock-alt" style="font-size: 12px; color: blue;"></i> <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener"> Open Access</a><strong> |</strong> <i class="far fa-file-alt" style="color: blue;"></i><a href="https://www.ijrte.org/ethics-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>|</strong> <i class="fa fa-quote-right" style="color: blue;"></i> <a href="https://citation.crosscite.org/" target="_blank" rel="noopener">Cite</a> <strong>|</strong> <i class="fa fa-plus" style="font-size: 12px; color: blue;" aria-hidden="true"></i><a href="https://www.mendeley.com" target="_blank" rel="noopener"> Mendeley</a> </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><span style="font-size: 12pt;"><a href="https://www.ijrte.org/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> This study investigates the relationships between three training dimensions and affective organizational commitments, as well as service quality within UAE public sectors. In the current study, the relation between the access, support, and benefits of training are assessed by implementing affective organizational commitment as their mediating . The study was conducted using survey research design with 540 participants of UAE licenced units. Analysis of the confirmatory parameters were conducted to demonstrate the quality services of the three licenced units of the training scales and hypothesis testing were conducted. The study findings showed that all the dimensions of the training directly and indirectly positively affected service quality of UAE public sectors. In addition to that, the three-training dimension have also a positive effect on affective organizational commitments. Further affective organizational commitment positively affected service quality.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Access, Support, And Benefits of Training, Affective Organizational Commitment, Service Quality, Public Sectors, UAE.<br />
<strong>Scope of the Article:</strong> Routing and Transport Protocols<br />
</span></p>
<p>
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<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11180982s1019/">B11180982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11170982S1019</title>
		<link>https://www.ijrte.org/portfolio-item/b11170982s1019/</link>
		
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		<pubDate>Wed, 03 May 2023 13:11:40 +0000</pubDate>
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										<content:encoded><![CDATA[<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av_promobox av-lh7pvzne-bfa8b0d1d1e6b2278b74668d89d8a3ad avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Development of Personal Social Activity: Formation of Students &#8216;Political Culture</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Natalia P. Nikonova</span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
Natalia P. Nikonova, Tyumen Industrial University, Russia.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 893-897 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11170982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1117.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1117.0982S1019</a></span><br />
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<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> The problems of the formation of a political culture based on the development of a person’s social activity, its translation into a socio-political one, which is a factor in the formation of students&#8217; political culture, are examined. The article is based on a study whose purpose is a comprehensive scientific and theoretical analysis of the political culture of modern students; revealing the features of its formation. The authors argue that political culture is a set of regulations and values that determine the participation of people in the political life of society, the formation of political culture, citizenship among young people is inextricably linked with the process of political socialization, which lays the foundation for basic knowledge, judgments and ideas of the individual about politics, power, the state.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Social Activity, Social Activity, Socio-Political Activity, Culture, Political Culture, Personality, Values, Norms, Factors, Conditions.<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
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<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11170982s1019/">B11170982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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		<title>B11090982S1019</title>
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		<dc:creator><![CDATA[IJRTE Journal]]></dc:creator>
		<pubDate>Wed, 03 May 2023 13:06:46 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Online Customer Comments and their Impact on Consumer Buying Behavior: Using Social Cognitive Theory to Understand Consumer Expectations and Media Influences</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Ravikumar. J.S<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Syed Mohammad Ghouse<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span>, T. Narayana Reddy<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>3</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Ravikumar. J.S, Research Scholar, Department of Management, Jawaharlal Nehru Technological University, Ananthapuramu (Andhra Pradesh), India.<br />
<strong><sup>2</sup></strong>Dr. Syed Mohammad Ghouse, Associate Professor, Department of Management, Presidency University, Bangalore (Karnataka), India.<br />
<strong><sup>3</sup></strong>Dr. T. Narayana Reddy, Associate Professor, Department of Management, Jawaharlal Nehru Technological University, Ananthapuramu (Andhra Pradesh), India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 887-892 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11090982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1109.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1109.0982S1019</a></span><br />
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<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> Many opportunities, with the help of web-based technologies, are provided to word-of-mouth communication. The method of communication of customers and sharing the product details with others is transformed by the immense utilisation of electronic commerce shopping communities. Until recently, the area of e-commerce shopping communities where buyers participate has been underexplored in the field of academic research. The online reviews provided by the customers exert a high impact on customers’ buying decisions while shopping on e-commerce websites and thus provides significance to the concept of word of mouth. The growing amount of literature covering various domains that emphasizes customers’ reviews online can be considered as a justification of this concept. The factors that affect continual intention of buying online and the extent, reciprocity and reputation of vendor creativity affect consumer expectations. This study provides a brief insight into online customer reviews and their impact on consumer buying behavior by using social cognitive theory. A conceptual framework showcasing the various factors affecting the perceptions and attitudes of consumers in the context of online reviews will be provided in the paper. This study is the first to apply social cognitive theory on online customer reviews and to study their impact on consumer expectations.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Customer Reviews, Customer Behavior, Social Cognitive Theory, Customer Expectations.<br />
<strong>Scope of the Article:</strong> Social Sciences<br />
</span></p>
<p>
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		<title>B11080982S1019</title>
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		<pubDate>Wed, 03 May 2023 13:00:01 +0000</pubDate>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 24px;">Marketing Strategies Adopted by Private Coaching Classes in Marathwada Region</span><br />
</strong><span style="font-size: 10pt;"><span style="font-size: 14pt;">Gajanan P. Mudholkar<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>1</sup></strong></span>, Ram D. Kolhe<span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><strong><sup>2</sup></strong></span></span></span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-family: 'times new roman', times, serif;"><br />
<strong><sup>1</sup></strong>Dr. Gajanan P. Mudholkar, Assistant Professor, Research Supervisor, School of Commerce and Management Sciences, Swami Ramanand Teerth Marathwada University, Nanded, India.<br />
<strong><sup>2</sup></strong>Mr. Ram D. Kolhe, Ph.D Research Scholar, School of Commerce and Management Sciences, Swami Ramanand Teerth Marathwada University, Nanded, India.<br />
</span></span></span><span style="font-family: 'times new roman', times, serif; font-size: 10pt;">Manuscript received on 21 September 2019<strong> |</strong> Revised Manuscript received on 06 October 2019 <strong>|</strong> Manuscript Published on 11 October 2019 <strong>|</strong> PP: 882-886 <strong>|</strong> Volume-8 Issue-2S10 September 2019 <strong>|</strong> Retrieval Number: B11080982S1019/2019©BEIESP <strong>|</strong> DOI: <a href="http://www.doi.org/10.35940/ijrte.B1108.0982S1019" target="_blank" rel="noopener">10.35940/ijrte.B1108.0982S1019</a></span><br />
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<span style="font-size: 12px; font-family: 'times new roman', times, serif;">© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an <a href="https://www.openaccess.nl/en/open-publications" target="_blank" rel="noopener">open access</a> article under the CC-BY-NC-ND license <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">(http://creativecommons.org/licenses/by-nc-nd/4.0/)</a></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 16px;"><strong>Abstract:</strong> In Today’s world everyone wants to excel in his /her life .To reach this goal of excellence one needs access to quality education. However, the present education system or schools of the country were unable to cater to the needs of the aspiring students so they were compelled to look for other alternative avenues and here come to the picture the private coaching classes and their importance in shaping the future of students. In the modern era, educational institutes have gone under various reforms. Also, there has been huge growth in this sector. Growth in India is especially due to growing need of importance and awareness of education. India is a developing country. Today we can see various private educational institutes providing various courses at various levels. And, it still has many untapped opportunities. Also, the aspiring students have become more aware and there have been development of private educational brands apart from government universities. In order to capitalise on the prevailing conditions and to make their presence felt the coaching institutes were adopting various methods and strategies and the current research is dedicated to analyse these Methods and strategies. The Indian education system is divided into two major segments core and non-core. While, the core group has schools and higher education, the non-core consists of pre-schools, vocational training and coaching classes. Increased college perseverance and completion, One such effort which is the focus of our paper has been the use of mentors and coaches to facilitate student persistence and completion. The education seekers have started prioritizing their needs and wants. Hence, it has become important for educational institutes to be updated according to student and industry needs in order to prepare Industry Ready Professionals The purpose of the study is to analyze students needs and attitude towards educational institutes. Since, fulfilling student’s needs is one of the major factors for private universities, in order to generate value education in society. Researcher wants to carry research on “Marketing Strategies Adopted by Private Coaching Classes in Nanded and Latur districts.</span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 16px;"> <strong>Keywords: </strong>Marketing Strategies, Coaching Classes, Marketing of Educational Institutes, E-Marketing, and Marketing Mix.<br />
<strong>Scope of the Article:</strong> Marketing and Social Sciences<br />
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<p>The post <a rel="nofollow" href="https://www.ijrte.org/portfolio-item/b11080982s1019/">B11080982S1019</a> appeared first on <a rel="nofollow" href="https://www.ijrte.org">International Journal of Recent Technology and Engineering (IJRTE)</a>.</p>
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